Exam Details
| Subject | Retail Strategy | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
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No. of Printed Pages: 2 IBFW-029I
B.Sc. FASHION MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM)
Term-End Examination
December, 2015
BFW-029 RETAIL STRATEGY
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. What must the retailers do to improve customers' service on the web Discuss them in detail.
2. Briefly explain Porter's Five Forces Model of competition with the help of a diagram.
3. Ms. Shruthi has a departmental shop in a busy residential area of a B-grade city. For the past two years she observes a decline in the business due to the entry of 'Big Bazaar' in the city. What are the steps that Shruthi' should take to improve her business and be competitive with big players
4. Explain the terms 'market penetration' and 'market development'. Give one example of an Indian retailer who has adopted this strategy.
5. Assume you are interested in opening a restaurant in your town. What are the steps that you would take in the strategic planning process?
6. Do you believe that customers' service in retailing is improving or declining? Why
7. Examine the strategies adopted by the national retailer -'Shoppers Stop'. What are its strengths and weaknesses What are the challenges which can be faced by the retailer five years later?
8. Choose a retailer and describe how he has developed a competitive strategic advantage.
9. How do the company's functional-level-strategies enable it to implement business-level-strategies? Describe any two functional-level-strategies.
10. Explain what is meant by the retail mix and how it can be used for retail positioning purposes.
No. of Printed Pages: 2 IBFW-029I
B.Sc. FASHION MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM)
Term-End Examination
December, 2015
BFW-029 RETAIL STRATEGY
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. What must the retailers do to improve customers' service on the web Discuss them in detail.
2. Briefly explain Porter's Five Forces Model of competition with the help of a diagram.
3. Ms. Shruthi has a departmental shop in a busy residential area of a B-grade city. For the past two years she observes a decline in the business due to the entry of 'Big Bazaar' in the city. What are the steps that Shruthi' should take to improve her business and be competitive with big players
4. Explain the terms 'market penetration' and 'market development'. Give one example of an Indian retailer who has adopted this strategy.
5. Assume you are interested in opening a restaurant in your town. What are the steps that you would take in the strategic planning process?
6. Do you believe that customers' service in retailing is improving or declining? Why
7. Examine the strategies adopted by the national retailer -'Shoppers Stop'. What are its strengths and weaknesses What are the challenges which can be faced by the retailer five years later?
8. Choose a retailer and describe how he has developed a competitive strategic advantage.
9. How do the company's functional-level-strategies enable it to implement business-level-strategies? Describe any two functional-level-strategies.
10. Explain what is meant by the retail mix and how it can be used for retail positioning purposes.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
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- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
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- School of Performing Arts and Visual Arts(SOPVA)
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- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management