Exam Details
| Subject | Retail Strategy | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IBFW-029I B.Sc. FASmON MERCHANDISING AND RETAIL MANAGEMENT (BSCFMRM) Term-End Examination 00026 June, 2016
BFW-029 RETAIL STRATEGY
Time hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. Define the term "total retail experience". Discuss a recent retail situation in which your expectations were surpassed and state why. 10
2. "A good location may let a retailer succeed even if its strategy-mix is mediocre." Comment on this statement. Is it always true? Give an example. 10
3. Explain McKinsey's 7-S model with the help of a diagram. 10
4. Examine the strategies adopted by the national retailer 'Westside'. What are its strengths and weaknesses Discuss the threats that can be faced by the retailer five years later. 10
5. What are the advantages and disadvantages of having a website for a retailer? 10
6. "Product differentiation strategy is a definite means of attaining leadership in retailing." Discuss the statement with suitable examples. 10
7. Assume that you are interested in opening an apparel store in your town. What are the steps that you would take in the strategic planning process? 10
8. What do you mean by retail business? What are its basic principles Explain the role of a retailer in a competitive business environment, with suitable examples. 10
9. Explain how a retailer as a marketing intermediary makes the distribution of goods from a producer to a consumer more efficiently. 10
10. Define 'corporate mission'. What is the importance of a well-articulated mission statement for an organisation 10
BFW-029 RETAIL STRATEGY
Time hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. Define the term "total retail experience". Discuss a recent retail situation in which your expectations were surpassed and state why. 10
2. "A good location may let a retailer succeed even if its strategy-mix is mediocre." Comment on this statement. Is it always true? Give an example. 10
3. Explain McKinsey's 7-S model with the help of a diagram. 10
4. Examine the strategies adopted by the national retailer 'Westside'. What are its strengths and weaknesses Discuss the threats that can be faced by the retailer five years later. 10
5. What are the advantages and disadvantages of having a website for a retailer? 10
6. "Product differentiation strategy is a definite means of attaining leadership in retailing." Discuss the statement with suitable examples. 10
7. Assume that you are interested in opening an apparel store in your town. What are the steps that you would take in the strategic planning process? 10
8. What do you mean by retail business? What are its basic principles Explain the role of a retailer in a competitive business environment, with suitable examples. 10
9. Explain how a retailer as a marketing intermediary makes the distribution of goods from a producer to a consumer more efficiently. 10
10. Define 'corporate mission'. What is the importance of a well-articulated mission statement for an organisation 10
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management