Exam Details
| Subject | Public Relations | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in Journalism and Mass Communication | |
| Department | School of Journalism and New Media Studies (SOJNMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 3 IJMC-04! POST GRADUATE DIPLOMA IN JOURNALISM AND MASS COMMUNICATION (PGJMC) Term-End Examination 0060'-'December, 2016
.L
JMC-04 PUBLIC RELATIONS
Time hours Maximum Marks: 100
Note: Attempt any five questions. All questions.carry equal marks.
1. What are the various elements in Public Relations? Discuss with examples. 20
2. Describe the various tools of PR for reaching out to internal and external publics. 20
3. Explain the different techniques of research used in various fields of PR functioning. 20
4. What in your view is the role of the Ministry of Information and Broadcasting in a democracy? Choose any two media units of the MoI&B and discuss their functions. 20
5. Select any PR campaign of your choice which you may have seen in the recent past and critically analyse the same on the following parameters: 20
TA definition
Message Design
Media Selection
6. What are the major objectives of Public Relations Society of India (PRSI) Discuss its role and functions. 20
7. Discuss the difference between PR education and training. What measures are required to improve the quality of PR education and training in India? 20
8. Define Corporate Social Responsibility (CSR). How does it help an organisation in image management? 20
9. What are the various Corporate Publications Choose any two and discuss their objectives and target audience. 20
10. Write short notes on any four of the following: 4x5=20
Public Opinion
PR Code of Ethics
Publics in PR
Communication Process
Social Marketing
Human Resource Development
Role of Photo Division
Press Briefings
.L
JMC-04 PUBLIC RELATIONS
Time hours Maximum Marks: 100
Note: Attempt any five questions. All questions.carry equal marks.
1. What are the various elements in Public Relations? Discuss with examples. 20
2. Describe the various tools of PR for reaching out to internal and external publics. 20
3. Explain the different techniques of research used in various fields of PR functioning. 20
4. What in your view is the role of the Ministry of Information and Broadcasting in a democracy? Choose any two media units of the MoI&B and discuss their functions. 20
5. Select any PR campaign of your choice which you may have seen in the recent past and critically analyse the same on the following parameters: 20
TA definition
Message Design
Media Selection
6. What are the major objectives of Public Relations Society of India (PRSI) Discuss its role and functions. 20
7. Discuss the difference between PR education and training. What measures are required to improve the quality of PR education and training in India? 20
8. Define Corporate Social Responsibility (CSR). How does it help an organisation in image management? 20
9. What are the various Corporate Publications Choose any two and discuss their objectives and target audience. 20
10. Write short notes on any four of the following: 4x5=20
Public Opinion
PR Code of Ethics
Publics in PR
Communication Process
Social Marketing
Human Resource Development
Role of Photo Division
Press Briefings
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Introduction to Journalism and Mass Communication
- Mass Media and Society
- Public Relations
- Reporting, Writing and Editing