Exam Details
| Subject | Public Relations | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in Journalism and Mass Communication | |
| Department | School of Journalism and New Media Studies (SOJNMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. What are the various elements of Public Relations? Discuss the role PR plays in an organization.
2. Trace the evolution of PR in India. Discuss the recent trends in PR with suitable examples.
3. Explain how exhibitions can be used as a tool for effective PR communication. Plan an exhibition for your state government's tourism department.
4. Why is PR needed for hospitals? Who are their publics? Explain the major PR functions in a hospital.
5. What is crisis communication and the role of PR plays in mitigating a crisis? Explain with suitable examples.
6. Describe the role of PR in public sector. How can PR help the public sector in building its image?
7. Answer any two of the following:
Explain the need of PR for police.
What are the aims of a house journal in building motivation among employees?
Define external 'Publics'. What media would you recommend to reach out to them?
8. Plan a PR campaign for an NGO running an old age home outlining the aims, target audience, key communication messages and media.
9. Discuss the various methods and stages of evaluation and feedback in PR.
10. Explain any two
A typical media organization structure.
Institutional advertising.
Public opinion.
SWOT analysis.
Budgeting in PR.
2. Trace the evolution of PR in India. Discuss the recent trends in PR with suitable examples.
3. Explain how exhibitions can be used as a tool for effective PR communication. Plan an exhibition for your state government's tourism department.
4. Why is PR needed for hospitals? Who are their publics? Explain the major PR functions in a hospital.
5. What is crisis communication and the role of PR plays in mitigating a crisis? Explain with suitable examples.
6. Describe the role of PR in public sector. How can PR help the public sector in building its image?
7. Answer any two of the following:
Explain the need of PR for police.
What are the aims of a house journal in building motivation among employees?
Define external 'Publics'. What media would you recommend to reach out to them?
8. Plan a PR campaign for an NGO running an old age home outlining the aims, target audience, key communication messages and media.
9. Discuss the various methods and stages of evaluation and feedback in PR.
10. Explain any two
A typical media organization structure.
Institutional advertising.
Public opinion.
SWOT analysis.
Budgeting in PR.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Introduction to Journalism and Mass Communication
- Mass Media and Society
- Public Relations
- Reporting, Writing and Editing