Exam Details
| Subject | Understanding Tourists :Profile And Markets | |
| Paper | ||
| Exam / Course | International Hospitality Administration (Baiha, Bschiha) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. What is the need of information in tourism? What are the sources of generating information in tourism industry?
2. Define market segmentation. What are the criteria for effective market segmentation for tourism products?
3. How will you segment market for a SIT product? Explain with the help of relevant examples.
4. Discuss the role of targeting and positioning of products as an effective tool for marketing.
5. Write short notes on any two of the following:
Security concerns in Tourism.
NRI/PIO Tourist flow.
Tourist Typology.
6. What is meant by Barriers to Tourism? What are the various types of Barriers in tourism
7. What is the importance of motivation in tourism? Mention some of the key motivating factors for tourism activities.
8. Write a detailed note on cultural shock and cultural sensitivities in context to tourism activities.
9. Discuss the factors that affect Consumer Purchase 20 Decisions. Substantiate your answer with relevant examples from tourism industry.
10. Write short notes on any two of the following:
Profiling the Outbound Tourists
Profiling the tourists from UK
Forecasting in tourism
2. Define market segmentation. What are the criteria for effective market segmentation for tourism products?
3. How will you segment market for a SIT product? Explain with the help of relevant examples.
4. Discuss the role of targeting and positioning of products as an effective tool for marketing.
5. Write short notes on any two of the following:
Security concerns in Tourism.
NRI/PIO Tourist flow.
Tourist Typology.
6. What is meant by Barriers to Tourism? What are the various types of Barriers in tourism
7. What is the importance of motivation in tourism? Mention some of the key motivating factors for tourism activities.
8. Write a detailed note on cultural shock and cultural sensitivities in context to tourism activities.
9. Discuss the factors that affect Consumer Purchase 20 Decisions. Substantiate your answer with relevant examples from tourism industry.
10. Write short notes on any two of the following:
Profiling the Outbound Tourists
Profiling the tourists from UK
Forecasting in tourism
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Sustainable Practices In The Tourism And Hospitality Industry
- Understanding Tourists :Profile And Markets