Exam Details
| Subject | Understanding Tourists :Profile And Markets | |
| Paper | ||
| Exam / Course | International Hospitality Administration (Baiha, Bschiha) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the type of information which tourists would require before and during their trip.
2. What are the advantages of segmenting tourism markets? Explain with suitable examples how behaviour of customers can be used as a basis for market segmentation.
3. Identify the major concerns of women travellers and discuss the efforts of the tourism industry for addressing them.
4. Write notes on the following in about 300 words each:
Process of Target Marketing
Stages in consumer -decision -making process
5. Define the terms 'safety' and 'security' from a tourists point of view. Explain the characteristics of tourists which makes them vulnerable to unscrupulous intent at tourism destinations.
6. Who is an NRI and a PIO Suggest ways how India can be marketed as a tourism destination to target these segment.
7. Discuss the status of India bound tourist flow from UK in terms of profile, expectations, reason for travel and popular destinations.
8. Write notes in about 300 words each:
Factors for slow growth of tourism in SAARC region
Changing profile of Indian outbound travellers
9. Briefly describe the Middle East countries and explain how India can be marketed as a destination.
10. Discuss the factors of phenomenal growth of Indian Domestic tourism. Analyse its implications on the overall functioning of the Tourism industry.
2. What are the advantages of segmenting tourism markets? Explain with suitable examples how behaviour of customers can be used as a basis for market segmentation.
3. Identify the major concerns of women travellers and discuss the efforts of the tourism industry for addressing them.
4. Write notes on the following in about 300 words each:
Process of Target Marketing
Stages in consumer -decision -making process
5. Define the terms 'safety' and 'security' from a tourists point of view. Explain the characteristics of tourists which makes them vulnerable to unscrupulous intent at tourism destinations.
6. Who is an NRI and a PIO Suggest ways how India can be marketed as a tourism destination to target these segment.
7. Discuss the status of India bound tourist flow from UK in terms of profile, expectations, reason for travel and popular destinations.
8. Write notes in about 300 words each:
Factors for slow growth of tourism in SAARC region
Changing profile of Indian outbound travellers
9. Briefly describe the Middle East countries and explain how India can be marketed as a destination.
10. Discuss the factors of phenomenal growth of Indian Domestic tourism. Analyse its implications on the overall functioning of the Tourism industry.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Sustainable Practices In The Tourism And Hospitality Industry
- Understanding Tourists :Profile And Markets