Exam Details
| Subject | Consumer Behaviour | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Explain in brief consumer behaviour and ethics. Discuss in detail what influences consumerism and consumer movements.
2. Define the term Culture. Discuss what constitutes culture and how it impacts the consumer decision-making.
3. List down the factors which determine the outlet selection by consumers, Also explain any two of them.
4. Discuss the significance of consumer research for a marketing firm.
5. What are the various types of groups Explain with examples.
6. Explain self-concept and its relevance in consumer behaviour.
7. Explain the theory of classical conditioning of learning. How is it relevant in consumer behaviour?
8. "Influencing consumer's behaviour is unethical." Comment with the help of suitable examples.
9. What is problem recognition What factors trigger problem recognition?
10.(a) Write the Difference between Consumer and Customer
10.(b) Write the Difference between External Information Search and Internal Information Search
2. Define the term Culture. Discuss what constitutes culture and how it impacts the consumer decision-making.
3. List down the factors which determine the outlet selection by consumers, Also explain any two of them.
4. Discuss the significance of consumer research for a marketing firm.
5. What are the various types of groups Explain with examples.
6. Explain self-concept and its relevance in consumer behaviour.
7. Explain the theory of classical conditioning of learning. How is it relevant in consumer behaviour?
8. "Influencing consumer's behaviour is unethical." Comment with the help of suitable examples.
9. What is problem recognition What factors trigger problem recognition?
10.(a) Write the Difference between Consumer and Customer
10.(b) Write the Difference between External Information Search and Internal Information Search
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management