Exam Details
| Subject | Consumer Behaviour | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. What is the typical life cycle of a family? Which stage of the family life cycle would constitute the most lucrative segment for McDonald's Restaurant?
2. What are the various unethical practices of consumers? Explain with suitable examples.
3. What are three types of information that a consumer searches for?
4. What is the importance of perception in Consumer Behaviour?
5. Explain the consumer decision-making process.
6. What is likely to be the lifestyle of working married women without kids What special needs may arise because of this lifestyle?
7. What is post-purchase dissonance? How can a marketer reduce post-purchase dissonance?
8. What is market segmentation? Why is it done?
9. What are reference groups How do they influence the consumer buying behaviour? Give suitable examples.
10. Write short notes on any two of the following:
Innovation
Situational Influence
Word of Mouth
Memory and Learning
2. What are the various unethical practices of consumers? Explain with suitable examples.
3. What are three types of information that a consumer searches for?
4. What is the importance of perception in Consumer Behaviour?
5. Explain the consumer decision-making process.
6. What is likely to be the lifestyle of working married women without kids What special needs may arise because of this lifestyle?
7. What is post-purchase dissonance? How can a marketer reduce post-purchase dissonance?
8. What is market segmentation? Why is it done?
9. What are reference groups How do they influence the consumer buying behaviour? Give suitable examples.
10. Write short notes on any two of the following:
Innovation
Situational Influence
Word of Mouth
Memory and Learning
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management