M.B.A. DEGREE EXAMINATION, APRIL 2016.
Third Semester
Logistics Management
DISTRIBUTION AND TRANSPORTATION
MANAGEMENT
(CBCS 2013 onwards)
Time 3 Hours Maximum 75 Marks
Part A 3 15)
Answer all questions.
1. What is distribution?
2. What are marketing channels?
3. What are modes of international transport?
4. What is containerization?
5. What are the functions of transport?
Part B 10 50)
Answer all questions.
6. Discuss the scope of physical distribution in logistics
management.
Or
Discuss the nature of distribution concept.
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7. Discuss the steps involved in designing distribution
channel.
Or
Discuss the functions of intermediaries.
8. Discuss the methods of transport mode selection.
Or
Discuss the methodology for transport security.
9. Discuss the method of order processing.
Or
What is palletization? Discuss its importance.
10. Discuss the stages of distribution control process.
Or
Elucidate on conflict resolution in distribution
management.
Part C 10 10)
Compulsory.
11. Study the Case below and answer the questions.
McDonalds is the world leader in QSR. Their presence in
118 countries with 33,000 restaurants glorifies its
position as world leader and as fast food giant. This huge
network is not easy to manage where guest expectations
are clean, hygienic, tasty and quick food every time. The
credit of this successful availability goes to the unique
supply chain management and control over this entire
huge network. McDonalds is present in more than 40
cities of India with 250 eating outlets and adding more
every now and then. This huge supply chain is entirely
outsourced without any legal contact with them. Some
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unique features of these supply chain managements are
lean management, multilayered supply chain, cold chain,
Hub and Spoke system. For training their staff company
takes all its measure through intensive programmes like
Supplier Quality Management Systems (SQMS) and the
Distributor Quality Maintenance Program (DQMP).
Question How companies should go about in outsourcing
distribution handling and outline the steps in doing so.