B.Voc. DEGREE EXAMINATION, APRIL 2016
Fourth Semester
Fashion Technology
Core X FASHION RETAILING AND VISUAL
MERCHANDISING
(2014 onwards)
Time 3 Hours Maximum 75 Marks
Section A (10 2 20)
Answer all the questions.
1. State meaning of Retail.
2. State store design.
3. State store layout.
4. State retail personnel.
5. Explain brands.
6. State visual merchandising.
7. Explain Garment retailing.
8. What is the selection of display?
9. Explain Lightings.
10. Explain paper display.
Sub. Code
4FT4C2
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Section B 5 25)
Answer all the questions.
11. What are the function of Retailing?
Or
State the components of merchandising
management.
12. What are the styles of stores?
Or
How many steps involved in Merchandise control?
13. State the types of Brands.
Or
What is the category of Visual merchandising
techniques?
14. State retail pricing.
Or
What are the market expansion strategies?
15. Explain in detail visual merchandising.
Or
What are the types of display and showrooms?
Section C 10 30)
Answer any three questions.
16. Write in detail Merchandising and- Merchandise mix.
17. Write in detail merchandising planning
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18. Write in detail Brand and Brand strategies
19. What are the duties of buying buying agencies?
20. Write in detail Interior display and Layout of planning.