B.Voc. DEGREE EXAMINATION, NOVEMBER 2017
Third Semester
Fashion Technology
Core X FASHION RETAILING AND VISUAL
MERCHANDISING
(CBCS 2015 onwards)
Time 3 Hours Maximum 75 Marks
Section A (10 x 2 20)
Answer all the questions.
1. What are visual displays?
2. Give advantages of visual merchandising.
3. What is importance of retail environment?
4. What are the functions of Retailers?
5. Write four importance of Retailing.
6. What is global retailing?
7. Give Importance of Retail store image.
8. Define visual merchandising.
9. Define retail location.
10. What are internal atmospheric?
Sub. Code
5FT3A1
RW-1017
2
Sp 1
Section B 5 25)
Answer all the questions, choosing either or
11. Enumerate about the global retail scenario.
Or
Explain about the retail strategies.
12. Explain about the store design.
Or
Enumerate the Space mix and image mix.
13. What are type of Retail store employees. Explain in
details.
Or
Write the differents between store brand Vs
national brand.
14. Write short notes selection of display location.
Or
Give outline about visual merchandising in garment
retailing.
15. Exhibit about the type of material used in
merchandise display.
Or
Explain about the fashion retailing.
RW-1017
3
Sp 1
Section C x 10 30)
Answer any three questions.
16. Enumerate the type of retailers and retail formats.
17. Enumerate the Space Management in retail sector.
18. What are Retail store brands and its types?
19. Explain the steps of choosing a display location?
20. Explain about the lighting and its types.
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