Exam Details
| Subject | search engine techniques (set) | |
| Paper | ||
| Exam / Course | mca | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | December, 2018 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA SEMESTER- EXAMINATION WINTER 2018
Subject Code:3650007 Date:26/11/ 2018
Subject Name: Search Engine Techniques
Time: 10.30 am to 1.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Explain the following Terms
1. Rel="nofollow"
2. Meta robots tag
3. Vertical search
4. Rewrite URL
02
02
01
02
Fill in the blanks
1. RSS stands
2. file used to disallow any web page from crawling.
3. is used to eliminating the duplicate pages.
4. search engine has maximum market share.
5. Blended search is also known as
6. the name of first search engine.
7. is the meta search engine example.
07
Q.2
1. Give any two examples of country specific search engine.
2. Give 5 examples of google vertical search engines.
3. How to optimize an image Give 5 tips for it.
4. What is Breadcrumb navigation?
01
02
03
01
How to determine the intent of the searcher? What are the different types of queries they are using?
07
OR
What is the need of SWOT analysis? How to do it? Explain with detail example.
07
Q.3
What is mean by keyword cannibalization? how to fix the problem of internal linking?
07
Explain positive and negative ranking factors that affect to the ranking of webpage in search engine results?
07
OR
Q.3
What content a search engine can "see" and "not see" on a web page? Explain in detail.
07
Explain advance search operators of google search engine with its use.
07
Q.4
What is XML sitemap? Give 2 examples of online tool available to create XML site map? How it is uploaded and managed?
07
Explain importance of keyword research tool with any one example.
07
OR
Q.4
What is clocking? In which situation clocking required
07
What is mean by spider able link structure? What are the reasons for having non reachable pages in your web site?
07
2
Q.5
How the action tracking report is useful? What are the types of actions should we track for following sites?
1. B2B site
2. Blog
3. E-Commerce
07
What is mean by Crawl Errors? How we can identify them Tool for find it
07
OR
Q.5
What are the different types of conversions perform on any web page What is ROI How to calculate project ROI?
07
Explain key performance indicator for long tail SEO.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA SEMESTER- EXAMINATION WINTER 2018
Subject Code:3650007 Date:26/11/ 2018
Subject Name: Search Engine Techniques
Time: 10.30 am to 1.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Explain the following Terms
1. Rel="nofollow"
2. Meta robots tag
3. Vertical search
4. Rewrite URL
02
02
01
02
Fill in the blanks
1. RSS stands
2. file used to disallow any web page from crawling.
3. is used to eliminating the duplicate pages.
4. search engine has maximum market share.
5. Blended search is also known as
6. the name of first search engine.
7. is the meta search engine example.
07
Q.2
1. Give any two examples of country specific search engine.
2. Give 5 examples of google vertical search engines.
3. How to optimize an image Give 5 tips for it.
4. What is Breadcrumb navigation?
01
02
03
01
How to determine the intent of the searcher? What are the different types of queries they are using?
07
OR
What is the need of SWOT analysis? How to do it? Explain with detail example.
07
Q.3
What is mean by keyword cannibalization? how to fix the problem of internal linking?
07
Explain positive and negative ranking factors that affect to the ranking of webpage in search engine results?
07
OR
Q.3
What content a search engine can "see" and "not see" on a web page? Explain in detail.
07
Explain advance search operators of google search engine with its use.
07
Q.4
What is XML sitemap? Give 2 examples of online tool available to create XML site map? How it is uploaded and managed?
07
Explain importance of keyword research tool with any one example.
07
OR
Q.4
What is clocking? In which situation clocking required
07
What is mean by spider able link structure? What are the reasons for having non reachable pages in your web site?
07
2
Q.5
How the action tracking report is useful? What are the types of actions should we track for following sites?
1. B2B site
2. Blog
3. E-Commerce
07
What is mean by Crawl Errors? How we can identify them Tool for find it
07
OR
Q.5
What are the different types of conversions perform on any web page What is ROI How to calculate project ROI?
07
Explain key performance indicator for long tail SEO.
07
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