Exam Details
| Subject | search engine techniques (set) | |
| Paper | ||
| Exam / Course | mca | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | November, 2018 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA Integrated SEMESTER- IX- EXAMINATION WINTER 2018
Subject Code: 4490608 Date: 26-11-2018
Subject Name: Search Engine Techniques
Time: 10.30 am to 1.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Answer the following:
What is the location of the robots.txt file?
ii) What is the Full form of swf.
iii) What are 404 errors?
iv) What is meaning of Breadcrumb Navigation?
Explain the term: Semantic Connectivity.
vi) What is Snippets
vii) What is the Full form of SMART?
07
What do you mean by SEO? How it is important? Explain different types of search queries with suitable example
07
Q.2
Explain: Crawling, Indexing Ranking.
07
What are the different strategic goals that SEO can fulfill?
07
OR
Explain Keyword Cannibalization and fixing Internal linking problems.
07
Q.3
What is Keyword Research? What is the importance of it? Explain Long Tail of Keyword Demand Curve.
07
What are the factors to be considered for optimizing domain names?
07
OR
Q.3
How SEO deal with following situations?
Trends of keyword
ii) Seasonal Fluctuations in keyword demand
07
What do you mean by Root Domains, Subdomains, and Microsites? Explain these terms in relation to SEO implementation with example.
07
Q.4
How to optimize our web site for local search? What are the different types of business require this type of optimization?
07
Why tracking of results of SEO efforts is important? Explain the tracking cycle.
07
OR
Q.4
List few steps to optimize images.
07
Discuss the following terms:
Attribution
ii) Link bait bump
07
Q.5
Describe the layout of SERP with example.
07
What is the importance of Keyword Research tool? Give detailed example of any one.
07
OR
2
Q.5
How SWOT business planning model is useful to analyze SEO project?
07
What's a Cookie? What is session id? Why Would Want to Use Cookies or Session IDs to Control Search Engine Access?
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA Integrated SEMESTER- IX- EXAMINATION WINTER 2018
Subject Code: 4490608 Date: 26-11-2018
Subject Name: Search Engine Techniques
Time: 10.30 am to 1.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Answer the following:
What is the location of the robots.txt file?
ii) What is the Full form of swf.
iii) What are 404 errors?
iv) What is meaning of Breadcrumb Navigation?
Explain the term: Semantic Connectivity.
vi) What is Snippets
vii) What is the Full form of SMART?
07
What do you mean by SEO? How it is important? Explain different types of search queries with suitable example
07
Q.2
Explain: Crawling, Indexing Ranking.
07
What are the different strategic goals that SEO can fulfill?
07
OR
Explain Keyword Cannibalization and fixing Internal linking problems.
07
Q.3
What is Keyword Research? What is the importance of it? Explain Long Tail of Keyword Demand Curve.
07
What are the factors to be considered for optimizing domain names?
07
OR
Q.3
How SEO deal with following situations?
Trends of keyword
ii) Seasonal Fluctuations in keyword demand
07
What do you mean by Root Domains, Subdomains, and Microsites? Explain these terms in relation to SEO implementation with example.
07
Q.4
How to optimize our web site for local search? What are the different types of business require this type of optimization?
07
Why tracking of results of SEO efforts is important? Explain the tracking cycle.
07
OR
Q.4
List few steps to optimize images.
07
Discuss the following terms:
Attribution
ii) Link bait bump
07
Q.5
Describe the layout of SERP with example.
07
What is the importance of Keyword Research tool? Give detailed example of any one.
07
OR
2
Q.5
How SWOT business planning model is useful to analyze SEO project?
07
What's a Cookie? What is session id? Why Would Want to Use Cookies or Session IDs to Control Search Engine Access?
07
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