Exam Details
| Subject | retail marketing | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6612- RETAIL MARKETING
Date: 19-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART- A
Answer ALL Questions: Explain the following: (10 X 2 20)
1. Retailing.
2. Customer Loyalty.
3. Relationship Marketing.
4. Retail Life Cycle.
5. International Retailing.
6. Brand Positioning.
7. Service Recovery.
8. Branding.
9. Benchmarking.
10. Service Quality.
PART- B
Answer any FOUR Questions: X 10= 40)
11. Explain the Constituents of Retailing.
12. Explain the factors which illustrate the growing importance of Retail Sector.
13. "Retail industry in India is highly unorganized" Elucidate this statement.
14. What are the functions and characteristics of Retailing? Explain.
15. Briefly explain the advantages of Brand Extension.
16. Explain the Service Quality delivery Model.
17. State the need for the implementation of Service Management in Retailing.
PART- C
Answer any TWO Questions: (2X 20= 40)
18. "Recent developments in retail marketing have been associated with building Customer Loyalty"- Explain.
19. Discuss how Retailers are classified according to Philip Kotler with suitable examples.
20. Discuss the reasons for consumerism in India.
21. Describe the various Retail Pricing Policies with suitable illustration.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6612- RETAIL MARKETING
Date: 19-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART- A
Answer ALL Questions: Explain the following: (10 X 2 20)
1. Retailing.
2. Customer Loyalty.
3. Relationship Marketing.
4. Retail Life Cycle.
5. International Retailing.
6. Brand Positioning.
7. Service Recovery.
8. Branding.
9. Benchmarking.
10. Service Quality.
PART- B
Answer any FOUR Questions: X 10= 40)
11. Explain the Constituents of Retailing.
12. Explain the factors which illustrate the growing importance of Retail Sector.
13. "Retail industry in India is highly unorganized" Elucidate this statement.
14. What are the functions and characteristics of Retailing? Explain.
15. Briefly explain the advantages of Brand Extension.
16. Explain the Service Quality delivery Model.
17. State the need for the implementation of Service Management in Retailing.
PART- C
Answer any TWO Questions: (2X 20= 40)
18. "Recent developments in retail marketing have been associated with building Customer Loyalty"- Explain.
19. Discuss how Retailers are classified according to Philip Kotler with suitable examples.
20. Discuss the reasons for consumerism in India.
21. Describe the various Retail Pricing Policies with suitable illustration.
Other Question Papers
Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management