Exam Details
| Subject | retail marketing | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6603- RETAIL MARKETING
Date: 03-05-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
PART-A
ANSWER ALL QUESTIONS (10 x 2 20 marks)
1. What is meant by Retailing?
2. Explain the term Non-store retailing.
3. What is shop-in-shop?
4. Explain Multi-Channel Retailing?
5. Write short notes on site selection.
6. What is Retail location?
7. Define pricing.
8. What is store lay-out?
9. What is meant by customer service?
10. Write short note on 'Planogram'.
PART-B
ANSWER ANY FOUR QUESTIONS x 10 40 marks)
11. Differentiate between Service retailers and merchandise retailers.
12. Explain the functions of retailers.
13. Discuss the issues related to multi-channel retailers.
14. Write a note on retail marketing strategy.
15. What are the factors responsible for determining retail location?
16. Write a note on 'Visual Merchandise'.
17. How can customer service build competitive advantage?
PART-C
ANSWER ANY TWO QUESTIONS x 20 40 marks)
18. What are the various kinds of retailers? Discuss.
19. Explain the factors affecting retail marketing in India.
20. Discuss the pricing strategies and approach with reference to retailing.
21. How can customer service build competitive advantage? Discuss.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6603- RETAIL MARKETING
Date: 03-05-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
PART-A
ANSWER ALL QUESTIONS (10 x 2 20 marks)
1. What is meant by Retailing?
2. Explain the term Non-store retailing.
3. What is shop-in-shop?
4. Explain Multi-Channel Retailing?
5. Write short notes on site selection.
6. What is Retail location?
7. Define pricing.
8. What is store lay-out?
9. What is meant by customer service?
10. Write short note on 'Planogram'.
PART-B
ANSWER ANY FOUR QUESTIONS x 10 40 marks)
11. Differentiate between Service retailers and merchandise retailers.
12. Explain the functions of retailers.
13. Discuss the issues related to multi-channel retailers.
14. Write a note on retail marketing strategy.
15. What are the factors responsible for determining retail location?
16. Write a note on 'Visual Merchandise'.
17. How can customer service build competitive advantage?
PART-C
ANSWER ANY TWO QUESTIONS x 20 40 marks)
18. What are the various kinds of retailers? Discuss.
19. Explain the factors affecting retail marketing in India.
20. Discuss the pricing strategies and approach with reference to retailing.
21. How can customer service build competitive advantage? Discuss.
Other Question Papers
Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management