Exam Details
| Subject | hospitality marketing | |
| Paper | ||
| Exam / Course | m.b.a. in hotel management and catering technology | |
| Department | ||
| Organization | alagappa university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | tamil nadu, karaikudi |
Question Paper
M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Hotel Management and Catering Science
HOSPITALITY MARKETING
(Upto 2015 batch)
Time 3 Hours Maximum 60 Marks
Part A x 3 18)
Answer all questions.
1. What is the logic of Marketing?
2. How the Marketing is organized?
3. What is Cognitive Dissonance?
4. How will you plan for strategic decisions in Hospitality
marketing?
5. What is Reference Groups and Social Class?
6. How the Corporate purchasing decisions are made?
Part B x 8 32)
Answer any four questions.
7. Explain Sales orientation phase.
8. Brief about Hospitality Market check list.
Sub. Code
41
CP-8304
2
Wk 3
9. What is the size and composition of the Corporate
market?
10. Explain about Guest Search process.
11. How will you develop the Future marketing management
orientations?
12. Explain about Marketing mix.
Part C x 10 10)
(Compulsory)
13. Developing Hospitality Marketing Information system
Elaborate and discuss.
————————
Hotel Management and Catering Science
HOSPITALITY MARKETING
(Upto 2015 batch)
Time 3 Hours Maximum 60 Marks
Part A x 3 18)
Answer all questions.
1. What is the logic of Marketing?
2. How the Marketing is organized?
3. What is Cognitive Dissonance?
4. How will you plan for strategic decisions in Hospitality
marketing?
5. What is Reference Groups and Social Class?
6. How the Corporate purchasing decisions are made?
Part B x 8 32)
Answer any four questions.
7. Explain Sales orientation phase.
8. Brief about Hospitality Market check list.
Sub. Code
41
CP-8304
2
Wk 3
9. What is the size and composition of the Corporate
market?
10. Explain about Guest Search process.
11. How will you develop the Future marketing management
orientations?
12. Explain about Marketing mix.
Part C x 10 10)
(Compulsory)
13. Developing Hospitality Marketing Information system
Elaborate and discuss.
————————
Other Question Papers
Subjects
- ecological and environmental aspects of tourism
- economics of tourism
- hospitality marketing
- hospitality security and systems
- hospitality training and development
- hotel facility management
- human resource management in hospitality
- industry
- research methods in hospitality industry
- strategic management
- tourism in the hospitality industry