M.B.A. DEGREE EXAMINATION, APRIL 2018
Fourth Semester
Hotel Management and Catering Technology
HOSPITALITY MARKETING
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What is meant by "Sales Orientation Phase"?
2. What is Hospitality marketing checklist?
3. Explain the planning process for strategic decisions in
hospitality marketing.
4. Discuss the attitude towards planning for strategic
decisions.
5. Describe the difference between Behavior and Attitude.
6. What do you mean by "Derived Demand"?
7. Describe the need of Marketing Information.
8. What is Sales Forecasting?
9. Brief the term Distribution Mix.
10. What is meant by "Global Hospitality Marketing"?
Sub. Code
41
CP-8634
2
sp3
Part B X 5 25)
Answer all questions.
11. Explain the different phase on the development of
hospitality marketing.
Or
Discuss Marketing philosophy vs Traditional
approaches.
12. List out the two different strategic views in
Hospitality marketing and explain each.
Or
Explain the role of sales forecast and marketing
plans in Hospitality Marketing Strategies.
13. Explain briefly about the models of Guest
Behaviour.
Or
How does the corporate purchasing decisions are
made? Explain.
14. Brief out the importance of Marketing Data and
Information System.
Or
How does the Hypotheses are formed? Discuss on
your own.
15. Explain briefly about price mixing strategies and
Tactics.
Or
Explain the importance of "Future Development in
the lodging sector".
CP-8634
3
sp3
Part C X 10 30)
Answer all questions.
16. Describe the Hospitality marketing organized.
Explain with example.
Or
Discuss Research Design and Analysis in
Marketing data and Information system.
17. Briefly explain the "Guest Search Process".
Or
Explain the development of Hospitality Marketing
Information System.
18. Explain briefly about "The Marketing Mix".
Or
What is the importance of Hospitality Marketing?
and Discuss on your own.
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