M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Airline and Airport Management
AIRLINE AND AIRPORT MARKETING
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What is the meaning of PESTE analysis?
2. State the meaning of product life cycle.
3. What do you mean by airline market segmentation?
4. Who is a low cost leader?
5. Name the inflight services offered by airlines.
6. What do you mean by brand equity?
7. What is meant by focus strategy?
8. Who is a package assembler?
9. What are commercial services in airport?
10. State the meaning of airport value chain.
Sub. Code
26
CP-8357
2
Ws9
Part B X 5 25)
Answer all questions.
11. Explain the bases for airline market segmentation.
Or
What are the advantages of forming airline
alliances?
12. Explain the types of focus strategies adopted by
airlines.
Or
How do airlines build brand image among
customers?
13. Explain the differentiation strategies adopted by
airlines in their service.
Or
Who are stake holders in airports? Explain their
role in airport marketing.
14. What are the conditions adopted by airlines to fix
discount fare for air travel.
Or
List out the non-aviation business in airports.
CP-8357
3
Ws9
15. What are the strategies adopted by airports to
improve their market share?
Or
Explain the concepts of point to point and multi
point alliances among airports.
Part C 10 30)
Answer all questions.
16. Explain Michael Porter's competitive forces and its
application to airline industry.
Or
Explain the components of customer relationship
marketing strategy.
17. Discuss the different types of pricing policies
adopted by airlines.
Or
What are the sources of revenues to airports?
Explain how airports enhance their revenue.
18. Explain the key drivers impacting on the size of
airport's catchment area.
Or
London airport is the best in class airport
Comment.
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