M.B.A. DEGREE EXAMINATION, APRIL 2018
Second Semester
Airline and Airport Management
AIRLINE AND AIRPORT MARKETING
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What are Air Services Agreements?
2. What is the use of distribution channel in airline
industry?
3. What do you mean by market segmentation?
4. What do you mean by fleet?
5. What is Revenue Management?
6. Define CRM.
7. What is meant by multi point alliance?
8. Define all cargo airports.
9. What is meant by ALP?
10. Define low cost airport.
Sub. Code
26
CP-8650
2
sp3
Part B X 5 25)
Answer all questions.
11. What are the advantages and disadvantages of the
travel agency distribution system?
Or
Explain the various segmentation variables in the
air passenger traffic.
12. Distinguish between uniform pricing and
differential pricing.
Or
Explain marketing mix with reference to the airline
industry.
13. Explain the impact of technology factors on airline
marketing.
Or
Discuss the importance of advertisement in
marketing of airline services.
14. What are the factors influencing the revenue of an
airport?
Or
Write a brief note on catchment area.
15. What are the gate guardian? Explain briefly.
Or
Briefly explain the four types of airport.
CP-8650
3
sp3
Part C X 10 30)
Answer all questions.
16. Explain Porter's five force and their application in
the airline industry.
Or
Explain the components of relationship marketing
strategy.
17. Enumerate the distribution channel strategies of
airline marketing.
Or
What are the differences between air passenger
market and air freight market?
18. Explain in detail the roles of the actors involved in
the air transport value chain.
Or
London Heathrow airport A best in class provider
in the airport business. Explain.
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