M.B.A. DEGREE EXAMINATION, APRIL 2017
Fourth Semester
Banking and Insurance
EXECUTIVE COMMUNICATION
(CBCS 2013 onwards)
Time 3 Hours Maximum 75 Marks
Part A x 3 15)
Answer all questions.
All questions carry equal marks.
1. What do you mean by communication encoded?
2. What are the merits of telephonic communication?
3. What is inter-Bank communication?
4. What is an e-mail? How is it useful?
5. What is a press release?
Part B 10 50)
Answer all questions by choosing either or
All questions carry equal marks.
6. What are the barriers to communication? How can
they be overcome?
Or
State the essentials of effective communication with
a suitable example.
Sub. Code
632404
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7. Discuss the importance of listening skills along with
the process and types of listening.
Or
Distinguish between inter personal and intra
personal communication with practical examples.
8. State the essentials of a business letter in detail.
Give an example.
Or
Write down the mechanics of an agenda of a board
meeting of a company and minutes thereof.
9. What are the advanced visual support systems
available for business presentations? State the
advantages of power point presentation.
Or
Bring out the impact of technologies advancement of
business communication in a globalised
environment.
10. What are the factors to be taken into consideration
while planning a company annual meeting in
Chennai?
Or
What are the factors to be taken into consideration
while organizing a press conference for announcing
increased production capacity and marketing
abroad?
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Part C 10 10)
Compulsory.
11. As a company secretary, you have prepared three
different agendas for a purchase committee, selection
committee and Board meetings. All the three were about
to be held in the forenoon of the same day and after the
commencement of such meetings you came to know that
all the three agendas were served irrelevantly. Confusion
prevailed for half-an-hour between the members and
participants respectively and the meetings got delayed
due to misplacement of agendas. One of the Board
members had to miss his return flight due to this
confusion.
This was the act of mischievous sub-staff done with a
purpose to put you in trouble and tarnish your image in
the company.
What will be your reaction to the problem?
How would you treat your sub-staff after the meetings?
Write an explanatory reply in detail to the top
management on the confusion created recording your
position.
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