M.Com. DEGREE EXAMINATION, NOVEMBER 2017
Second Semester
Commerce
Elective — RETAIL MARKETING
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Define Retailing.
2. What is online shopping?
3. Write a note on CRM.
4. Give two nature of CRM.
5. What do you mean by retail location?
6. Write short note on traditional location.
7. What is super market?
8. What do you mean by hyper market?
9. How to measure the effectiveness of sales programme?
10. Mention any two differences between mall and
supermarket.
Sub. Code
4MCO2E2
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Part B X 5 25)
Answer all questions.
11. What are the classes of retailing?
Or
What are various elements of retail market mix?
12. Why CRM is important for business?
Or
What are the objectives of CRM?
13. What are the importance of retail location?
Or
What are the retail facilities available in the
market?
14. How sales target are fixed?
Or
What are the features of credit billing?
15. Explain the channel options.
Or
If you are a retailer what strategy you would adopt
to capture the market?
Part C X 10 30)
Answer any three questions.
16. Explain the retail market segmentations.
17. Discuss the consumer electronic commerce in India.
AFF-4806
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18. Explain the various types of retail locations in India.
19. Is training an essential part for retailing? Explain.
20. Explain the various product line options.
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