M.Com. DEGREE EXAMINATION, APRIL 2018
Second Semester
Commerce
Elective — RETAIL MARKETING
(CBCS 2017 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all the questions.
1. Define retail marketing.
2. List out the importance of marketing in retail concept.
3. Define promotion.
4. What is promotional advertising?
5. What is retail trade system?
6. What is E-cash?
7. What is bench marking?
8. Define empowerment.
9. Define international retailing.
10. What is the reason for internationalization?
Sub. Code
7MCO2E2
AFS-0524
2
Ws11
Part B x 5 25)
Answer all the questions, choosing either or
11. Explain the functions of retailing.
Or
What are the advantages and disadvantages of
retailing?
12. Explain consumer sales promotion.
Or
Explain sales promotion.
13. Explain modern retail business.
Or
Explain the befits and limitations of internet.
14. Explain retail price mix.
Or
Explain the methods of retail pricing.
15. Explain the problems included in international
retailing.
Or
What are the reason for internationalization in the
international retailing?
AFS-0524
3
Ws11
Part C x 10 30)
Answer any three questions.
16. Explain the types of retailers and explain the
characteristics of mail order articles.
17. Explain window display and interior display in detail.
18. Explain
Smart card
E-cash
Multimedia kiosk
19. Explain the types of bench marking in detail.
20. Explain the future of international retailing and the
strategies involved.
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