B.J.M.C. (Semester II) (CBCS) Examination Mar/Apr-2018
PUBLIC RELATIONS AND CORPORATE COMMUNICATION
Time 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. All questions carry equal marks.
Q.1
Multiple Choice questions.
14
And Edward Louis Bernays established the first definition of public relations.
Ivy Lee
David Scott
Scott M. Cutlip
None of these
is a public for an organization.
General public
Staff
Consumers
All of these
Website is used in
Public Relations
Corporate Communication
Image Building
All of these
is the manmade disaster.
Earthquake
Draught
Floods
None of these
Corporate communication consists communication
Internal
External
Both and
None of these
is organized for journalist to give information regarding organization.
Conference
Workshops
Training Programme
None of these
is an external public of an organization.
Staff
Workers
Supplier
None of these
Q.2
Short Notes. (Any 4 out
14
Media Relations
Audio-Visual Media
Image Communication
Social Responsibility
Brand Monopoly
Q.3
Short Answer Type Questions. (Any 2 out of
14
Write about House Journal.
Write down the use of Public Relations tools.
What is External Public Relations?
Q.4
Descriptive type question with an internal choice.
14
What are the skills a public relation officer needs in the digital age?
What is Difference between Image and Identity?
Q.5
Discuss on topic the "Public Relations And Crisis Management'.
14