B.J.M.C. (Semester II) (CBCS) Examination Oct/Nov-2018
PUBLIC RELATIONS AND CORPORATE COMMUNICATION
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
All questions carry equal marks.
Q.1 Multiple Choice questions. Marks Each) 14
The person who speaks on behalf of company is known as
Public Speaker Spokesperson
Defender None of these
is the brand ambassador of Uber.
Virat Kohali Amitabh Bachhan
Priyanka Chopra None of these
is the example of external public relations.
Press Conference Training Programme
Cultural Programme for Staff None of these
Communicating with stake holders involves communication.
External Internal
Both and None of these
Ivy Lee and established the first definition of public relations.
Edward Louis Bernays David Scott
Scott M. Cutlip None of these
media is interactive media used in public relations.
Social Media News Papers
Magazines None of these
Corporate communications are part of the process that translates identity
into
Reputation Image
Brand None of these
Q.2 Short Notes. (Any 4 out of 14
Investors Relations
Audio-Visual Media
Global Communication
Advocacy Advertising
Brand Management
Q.3 Short Answer Type Questions. (Any 2 out of 14
What are the dynamics of internal public relations?
What are the types of crisis?
What is Brand Monopoly?
Q.4 Descriptive type question with an internal choice. 14
Discuss on the topic media relations?
OR
What are the various tools used in public relation activities?
Q.5 Discuss on topic the 'Public Relation and Internet'. 14