DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Fourth Semester
GROWTH MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Explain briefly the difference between policy, strategy
and tactics.
2. Describe the relationship between a company's strategy
and its business model.
3. What are the techniques of environmental scanning?
Explain briefly.
4. Explain the different types of benchmarking with
suitable examples
5. State the reasons for conducting portfolio analysis.
6. What is takeover? State the objectives of takeover.
7. Write short notes on Strategy Audit BCG Matrix.
8. Discuss the importance of strategic alliances in the
present business scenario.
Sub. Code
44
DE-4247
2
Ws 5
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Explain in detail the concept of Blue Ocean Strategy.
10. What are the major characteristics of an effective
strategy evaluation system? Analyse these
characteristics.
11. What are the major challenges faced by the organizations
during strategy implementation?
12. Elaborate the strategic management process.
13. Describe the concepts of Strategic vision and mission.
14. What are the points to be considered by the board while
drafting a scheme of merger amalgamation?
15. Explain the methods and techniques used for
organizational appraisal.
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