Exam Details

Subject Franchising
Paper
Exam / Course B.Sc Fashion Merchandizing & Retail Management (BSCFMRM)
Department School of Engineering & Technology (SOET)
Organization indira gandhi national open university
Position
Exam Date December, 2015
City, State new delhi,


Question Paper

001-98
No. of Printed Pages: 2 IBFW-0301
B.Sc. FASHION MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM)
Term-End Examination
December, 2015

BFW-030 FRANCHISING
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.

1. What is a territory Identify the various territorial structures in a franchise system.

2. Define the term Franchising. Identify the various alternatives to franchising.

3. Write a note on franchising potential in the Indian context. Identify the various supply side factors and demand side factors impacting the growth.

4. What do you mean by Franchising agreement Explain the key subjects in the Franchising agreement.

5. "Anyone planning to franchise his/her business should develop a concrete plan for supporting the franchise operations, communication with franchisees and marketing the franchise." Do you agree with this statement Justify your answer.

6. Describe the various cost heads a potential franchisee should consider in order to estimate the financial requirement of entering a franchise.

7. Enumerate the broad considerations that help in shortlisting the franchise opportunities.

8. Write short notes on any two of the following:

Uniform Franchise Offering Circular (UFOC)

Types of Franchising Formats

Franchising Wheel


Departments

  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • National Centre for Disability Studies (NCDS)
  • School of Agriculture (SOA)
  • School of Computer and Information Sciences (SOCIS)
  • School of Continuing Education (SOCE)
  • School of Education (SOE)
  • School of Engineering & Technology (SOET)
  • School of Extension and Development Studies (SOEDS)
  • School of Foreign Languages (SOFL)
  • School of Gender Development Studies(SOGDS)
  • School of Health Science (SOHS)
  • School of Humanities (SOH)
  • School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
  • School of Journalism and New Media Studies (SOJNMS)
  • School of Law (SOL)
  • School of Management Studies (SOMS)
  • School of Performing Arts and Visual Arts (SOPVA)
  • School of Performing Arts and Visual Arts(SOPVA)
  • School of Sciences (SOS)
  • School of Social Sciences (SOSS)
  • School of Social Work (SOSW)
  • School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
  • School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
  • School of Translation Studies and Training (SOTST)
  • School of Vocational Education and Training (SOVET)
  • Staff Training & Research in Distance Education (STRIDE)

Subjects

  • Applied Science
  • Business Communication-I
  • Business Communication-II
  • Business Economics
  • Computer Science
  • Consumer Behaviour
  • Customer Relationship Management
  • Elements of Fashion
  • Financial Management
  • Franchising
  • Fundamentals Of Management
  • Fundamentals of Retail-I
  • Fundamentals of Retail-II
  • Import Export Documentation
  • International Retailing
  • Introduction To Manufacturing Technique
  • Mall Management
  • Managerial Economics
  • Manufacturing Technique - I
  • Manufacturing Technique - Ii
  • Marketing Management
  • Non-Store Retailing
  • Personality Development
  • Principles Of Management
  • Product Knowledge - I
  • Product Knowledge / Material Foundation
  • Product Knowledge-Ii
  • Retail Banking
  • Retail Communication
  • Retail Merchandising-I
  • Retail Merchandizing - II
  • Retail Merchandizing - Iii
  • Retail Operations - Ii
  • Retail Operations-I
  • Retail Organization - I
  • Retail Organization Ii
  • Retail Planning & Site Selection
  • Retail Strategy
  • Seles Management
  • Supply Chain Management