Exam Details

Subject Retail Organization - I
Paper
Exam / Course B.Sc Fashion Merchandizing & Retail Management (BSCFMRM)
Department School of Engineering & Technology (SOET)
Organization indira gandhi national open university
Position
Exam Date December, 2015
City, State new delhi,


Question Paper

001-98
No. of Printed Pages 2 IBFW-014I
B.Sc. FASHION MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM)
Term-End Examination
December, 2015

BFW-014 RETAIL ORGANISATION
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.

1. What type of personality is more suited for a front-end customer executive in a retail store Explain with reference to 'Locus of control','Extraversion', 'Conscientiousness' and 'Risk-taking ability' aspects of personality. Give suitable examples to support your answer.

2. What are the components of organisation culture It is important for a store manager to possess knowledge of organisational behaviour. Explain the ways in which the possession of such knowledge may make a store manager more effective.

3. What are the sources of power in an organisation

4. Explain the process of perception. What factors can affect the customer's perception of a salesperson

5. Discuss the theory of classical conditioning.

6. Explain the limitations of Maslow's theory of motivation based on 'hierarchy of needs'.

7. Describe the theory of operant conditioning.

8. Define leadership. Describe the various styles of leadership.

9. Define 'value'. Explain its various types. How does it affect human behaviour?

10. Write short notes on any two of the following:

Social Learning

Conflict

e-retailing

Barriers of Communication


Departments

  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • National Centre for Disability Studies (NCDS)
  • School of Agriculture (SOA)
  • School of Computer and Information Sciences (SOCIS)
  • School of Continuing Education (SOCE)
  • School of Education (SOE)
  • School of Engineering & Technology (SOET)
  • School of Extension and Development Studies (SOEDS)
  • School of Foreign Languages (SOFL)
  • School of Gender Development Studies(SOGDS)
  • School of Health Science (SOHS)
  • School of Humanities (SOH)
  • School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
  • School of Journalism and New Media Studies (SOJNMS)
  • School of Law (SOL)
  • School of Management Studies (SOMS)
  • School of Performing Arts and Visual Arts (SOPVA)
  • School of Performing Arts and Visual Arts(SOPVA)
  • School of Sciences (SOS)
  • School of Social Sciences (SOSS)
  • School of Social Work (SOSW)
  • School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
  • School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
  • School of Translation Studies and Training (SOTST)
  • School of Vocational Education and Training (SOVET)
  • Staff Training & Research in Distance Education (STRIDE)

Subjects

  • Applied Science
  • Business Communication-I
  • Business Communication-II
  • Business Economics
  • Computer Science
  • Consumer Behaviour
  • Customer Relationship Management
  • Elements of Fashion
  • Financial Management
  • Franchising
  • Fundamentals Of Management
  • Fundamentals of Retail-I
  • Fundamentals of Retail-II
  • Import Export Documentation
  • International Retailing
  • Introduction To Manufacturing Technique
  • Mall Management
  • Managerial Economics
  • Manufacturing Technique - I
  • Manufacturing Technique - Ii
  • Marketing Management
  • Non-Store Retailing
  • Personality Development
  • Principles Of Management
  • Product Knowledge - I
  • Product Knowledge / Material Foundation
  • Product Knowledge-Ii
  • Retail Banking
  • Retail Communication
  • Retail Merchandising-I
  • Retail Merchandizing - II
  • Retail Merchandizing - Iii
  • Retail Operations - Ii
  • Retail Operations-I
  • Retail Organization - I
  • Retail Organization Ii
  • Retail Planning & Site Selection
  • Retail Strategy
  • Seles Management
  • Supply Chain Management