Exam Details
| Subject | Retail Planning & Site Selection | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
00338
No. of Printed Pages: 2 IBFW-OllI
B.Sc. FASHION MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM)
Term-End Examination
December, 2015
BFW-011 RETAIL PLANNING AND SITE SELECTION
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. What are the preferable locations for selling convenience products and shopping products? Give proper justification for your answer.
2. What is Trade Area? Discuss the factors which affect trade area.
3. Differentiate between central business district, secondary business district and neighbourhood business district.
4. Explain the cluster and contiguous expansion strategies with examples.
5. What are the factors which drive a retailer to change his location?
6. Explain the various spotting techniques which a retailer can use for identifying trade area.
7. Discuss competitive audits and outshopper analysis as a method for evaluating trading area.
8. Describe mixed used developments with suitable examples.
9. Discuss the advantages and limitations of Buying Power Index method for evaluating retail markets.
10. Write short notes on the following:
Festival Centers
Retail Merchandising Units
No. of Printed Pages: 2 IBFW-OllI
B.Sc. FASHION MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM)
Term-End Examination
December, 2015
BFW-011 RETAIL PLANNING AND SITE SELECTION
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. What are the preferable locations for selling convenience products and shopping products? Give proper justification for your answer.
2. What is Trade Area? Discuss the factors which affect trade area.
3. Differentiate between central business district, secondary business district and neighbourhood business district.
4. Explain the cluster and contiguous expansion strategies with examples.
5. What are the factors which drive a retailer to change his location?
6. Explain the various spotting techniques which a retailer can use for identifying trade area.
7. Discuss competitive audits and outshopper analysis as a method for evaluating trading area.
8. Describe mixed used developments with suitable examples.
9. Discuss the advantages and limitations of Buying Power Index method for evaluating retail markets.
10. Write short notes on the following:
Festival Centers
Retail Merchandising Units
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management