Exam Details

Subject Retail Merchandizing - Iii
Paper
Exam / Course B.Sc Fashion Merchandizing & Retail Management (BSCFMRM)
Department School of Engineering & Technology (SOET)
Organization indira gandhi national open university
Position
Exam Date June, 2016
City, State new delhi,


Question Paper

No. of Printed Pages: 2 IBFW-022 I
B.Sc. FASIDON MERCHANDISING AND RETAIL MANAGEMENT (BSCFMRM) Term-End Examination June, 2016
BFW-022 RETAIL MERCHANDISING -III
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.

1. Distinguish between personality and lifestyle. What do you understand by Lifestyle Retail? 10

2. List the factors responsible for increased demand of cosmetic products in the country. Also discuss the demand fluctuations in any two renowned brands of cosmetics. 10

3. Which type of articles can be termed as fashion accessories Mention any four functions of hats as a fashion accessory. 10

4. What do you understand by villas and penthouses Also write a short note on real estate designed by fashion designers. 10

5. What is basket size? How will you try to increase it in a retail store? 10

6. Discuss the history of luxury retailing in India. Also throw light on its present day scenario. 10

7. Name and discuss eight consumer segments identified by VALS-2 segmentation. 10

8. How will you identify consumers' activities, interests and opinions? 10

9. Discuss in detail the origin of watches and their transition to fashion. 10

10. Name and explain any four finishes in jewellery. Also discuss various materials used for manufacturing jewellery. 10


Departments

  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • National Centre for Disability Studies (NCDS)
  • School of Agriculture (SOA)
  • School of Computer and Information Sciences (SOCIS)
  • School of Continuing Education (SOCE)
  • School of Education (SOE)
  • School of Engineering & Technology (SOET)
  • School of Extension and Development Studies (SOEDS)
  • School of Foreign Languages (SOFL)
  • School of Gender Development Studies(SOGDS)
  • School of Health Science (SOHS)
  • School of Humanities (SOH)
  • School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
  • School of Journalism and New Media Studies (SOJNMS)
  • School of Law (SOL)
  • School of Management Studies (SOMS)
  • School of Performing Arts and Visual Arts (SOPVA)
  • School of Performing Arts and Visual Arts(SOPVA)
  • School of Sciences (SOS)
  • School of Social Sciences (SOSS)
  • School of Social Work (SOSW)
  • School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
  • School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
  • School of Translation Studies and Training (SOTST)
  • School of Vocational Education and Training (SOVET)
  • Staff Training & Research in Distance Education (STRIDE)

Subjects

  • Applied Science
  • Business Communication-I
  • Business Communication-II
  • Business Economics
  • Computer Science
  • Consumer Behaviour
  • Customer Relationship Management
  • Elements of Fashion
  • Financial Management
  • Franchising
  • Fundamentals Of Management
  • Fundamentals of Retail-I
  • Fundamentals of Retail-II
  • Import Export Documentation
  • International Retailing
  • Introduction To Manufacturing Technique
  • Mall Management
  • Managerial Economics
  • Manufacturing Technique - I
  • Manufacturing Technique - Ii
  • Marketing Management
  • Non-Store Retailing
  • Personality Development
  • Principles Of Management
  • Product Knowledge - I
  • Product Knowledge / Material Foundation
  • Product Knowledge-Ii
  • Retail Banking
  • Retail Communication
  • Retail Merchandising-I
  • Retail Merchandizing - II
  • Retail Merchandizing - Iii
  • Retail Operations - Ii
  • Retail Operations-I
  • Retail Organization - I
  • Retail Organization Ii
  • Retail Planning & Site Selection
  • Retail Strategy
  • Seles Management
  • Supply Chain Management