Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in International Business Operations/ Masters of Commerce | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Discuss briefly the factors that influence buyer behaviour.
2. "Marketing environment comprises all those factors which have an impact on market and marketing efforts of an enterprise." Comment giving suitable examples.
3. Explain the various stages involved in the new product development process with suitable examples. Also state the reasons responsible for the failure of a new product.
4. Distinguish between the following:
Optional product pricing and Captive product pricing
Product line pricing and Product bundle pricing
FOB -Origin pricing and FOB -Contract pricing
Zone pricing and Basing-point pricing
5. Describe briefly the factors that influence the choice of channel used for distributing the goods.
6. "Marketers use an array of tools for the purpose of communicating and promoting their products and services." In the light of the above statement, explain the concept of promotion mix and its various components.
Discuss the benefits of advertising to the Producers, Middlemen,(iii) Customers and Community.
State the role of sales force in Relationship Marketing.
8. Write short notes on the following:
Stages in Buying Decision Process
Market Targeting Strategies
Product Positioning Process
2. "Marketing environment comprises all those factors which have an impact on market and marketing efforts of an enterprise." Comment giving suitable examples.
3. Explain the various stages involved in the new product development process with suitable examples. Also state the reasons responsible for the failure of a new product.
4. Distinguish between the following:
Optional product pricing and Captive product pricing
Product line pricing and Product bundle pricing
FOB -Origin pricing and FOB -Contract pricing
Zone pricing and Basing-point pricing
5. Describe briefly the factors that influence the choice of channel used for distributing the goods.
6. "Marketers use an array of tools for the purpose of communicating and promoting their products and services." In the light of the above statement, explain the concept of promotion mix and its various components.
Discuss the benefits of advertising to the Producers, Middlemen,(iii) Customers and Community.
State the role of sales force in Relationship Marketing.
8. Write short notes on the following:
Stages in Buying Decision Process
Market Targeting Strategies
Product Positioning Process
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for Managerial Decisions
- Business Environment
- Export- Import Procedures and Documentation
- Financial Management
- I n d i a s F o r e i g n T r a d e
- International Business Environment
- International Business Finance
- International Marketing Logistics
- International Marketing Management
- Marketing Management
- Organisation Theory and Behavior
- Research Methodology and Statistical Analysis