Exam Details
| Subject | Customer Relationship Management | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. What considerations must be kept in mind by a company with global CRM requirements?
2. Name and explain any five reasons for the failure of CRM implementation.
3. Define CRM metrics. Also differentiate between CRM and Relationship marketing.
4. Explain 360 degree viewing analytical CRM with proper diagram.
5. Describe the key principles of relationship marketing.
6. What were the factors held responsible for the application of e-CRM
7. How is customer satisfaction measured How important is it
8. Define "Types of customers" and "Types of relationships" with the help of suitable examples.
9. Describe all building blocks of CRM plan with suitable examples.
10. Write short notes on any two of the following:
OLAP
Collaborative Filtering
Data Mining
Knowledge Economy Age
2. Name and explain any five reasons for the failure of CRM implementation.
3. Define CRM metrics. Also differentiate between CRM and Relationship marketing.
4. Explain 360 degree viewing analytical CRM with proper diagram.
5. Describe the key principles of relationship marketing.
6. What were the factors held responsible for the application of e-CRM
7. How is customer satisfaction measured How important is it
8. Define "Types of customers" and "Types of relationships" with the help of suitable examples.
9. Describe all building blocks of CRM plan with suitable examples.
10. Write short notes on any two of the following:
OLAP
Collaborative Filtering
Data Mining
Knowledge Economy Age
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management