M.Com. DEGREE EXAMINATION, APRIL 2016.
Third Semester
MODERN MARKETING MANAGEMENT
(2012 Onwards)
Time 3 Hours Maximum 75 Marks
Part A 3 15)
Answer all questions.
1. Discuss the different approaches to marketing
2. What are the objectives of Marketing Research?
3. What are the advantage of Packaging?
4. What are the functions of Middlemen?
5. Explain the steps in selling.
Part B 10 50)
Answer all questions, choosing either or
6. Discuss the features of industrial, consumers and
services marketing.
Or
Explain the bases for segmenting tooth paste and
shampoos.
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611302
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7. What is demand forecasting? What are the methods
available to forecast the sales of umbrellas?
Or
Explain in detail about the consumer buying
process.
8. Discuss in detail the stages in product life cycle and
appropriate strategies adopted in each stage.
Or
What is product obsolescence? As a marketer how
will you overcome this problem?
9. What type of pricing policies you would recommend
for products like sports shoes, cooking oil and smart
phones?
Or
Explain the advantages of online marketing. What
type of products are suitable for this method?
10. Why firms are spending lot of money for advertising
their products? Don't you think that this is waste of
money? Justify your answer.
Or
What is customer relationship marketing? What are
the challenges involved in adopting this strategy to
market hotel services?
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Part C 10 10)
Compulsory
11. A popular consumer electronic goods manufacturing
company has recently launched a new type smart phone
with lots of innovative features like longer battery life,
emergency solar charging option, in built huge memory
storage and in built body temperature measurement. But
the sales is not up to the mark. Hence the company has
decided to offer sales promotion schemes to attract the
customers and the retailers to stock more phones.
You are a marketing consultant and suggest suitable
sales promotion schemes and also give reasons why you
recommend these schemes?