M.B.A.(G) DEGREE EXAMINATION, APRIL 2016
Fourth Semester
DISTRIBUTION MANAGEMENT
(2012 onwards)
Time 3 Hours Maximum 75 Marks
Part A 3 15)
Answer all questions.
1. What is distribution management?
2. Write a note on network marketing.
3. What is meant by channel information system?
4. Write a short notes on vertical integrator in distribution
management.
5. Write short notes on dealers in distribution management.
Part B 10 50)
Answer all questions choosing either or
6. Enumerate the importance of relationship
marketing in channel management.
Or
Analyse the various functions of marketing
channels in channel management.
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7. Examine role played by electronic marketing
channels in distribution management.
Or
Bring out the importance of retailing and
wholesaling in channel management.
8. Describe the various services rendered by C and F
agents.
Or
'The services of distributors in distribution
management cannot be eliminated'- Comment.
9. How does information system aid the manger in his
distribution management?
Or
Bring out the necessity of logistics and supply chain
management in distribution management.
10. Examine the scope of vertical marketing system.
Or
Elucidate the various challenges (problems) in
international distribution system.
Part C 10 10)
Compulsory
11. As a distribution manager of a large manufacturing and
marketing organization,
Outline an efficient information system for the
distribution of a product line.
On what areas would you need channel information
and with what frequency?