DISTANCE EDUCATION
M.A. (MC and JR)/MJMC DEGREE EXAMINATION,
MAY 2017.
DEVELOPMENT COMMUNICATION
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. Define the concept of development.
2. How communication will foster development?
3. What is paradigm shift?
4. What is Psychological variable model?
5. What is modernisation?
6. Explain-SITE.
7. What is intermediate technology?
8. Explain the concept of Community Radio.
PART B — × 15 60 marks)
Answer any FOUR questions in 400 words each.
All questions carry equal marks.
9. Describe the various approaches to development
communication.
10. What is the role of press in promoting National
Integration?
Sub. Code
23
DE-311
2
wk14
11. Elucidate the dominant paradigm and alternative
paradigm in development.
12. Write the history of the development projects in India.
13. Explain how Information and Communication
Technologies can be effectively used to create social
awareness and development in rural India.
14. Write an essay on use of television as development
communication.
15. Write about diffusion of innovation model.