DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Second Semester
BUSINESS RESEARCH
(Upto 2012-13 Academic year and 2013 Calendar year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Explain the following concepts
Research Methodology
Hypothesis
Literature review.
2. Briefly explain the scientific methods of social research.
3. What are the factors affecting research design? Explain
with an example.
4. Explain the various effective techniques used for primary
data collection.
5. What are the secondary sources of data? Enlist its
strengths.
6. Explain the process of data analysis in detail.
7. Write ten questions to collect data on "Maggi Noodles
connoversy''.
8. Explain the various types of errors possible in data
collection process.
Sub. Code
23
DE-800
2
Ws 11
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Explain various types of research with relevant
examples.
10. Explain the sources and different types of hypothesis
with an example for each.
11. Explain the format of a good questionnaire with the
appropriate scaling techniques.
12. Explain how to assess the validity and reliability of a
questionnaire.
13. Explain observation method of data collection with its
merits and demerits with the suitable examples.
14. Discuss the various type of non-parometric tests and its
interpretation.
15. What are the contents of research report and explain the
steps involved in drafting the report.