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Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 1 EXAMINATION WINTER 2018
Subject Name: 4519206 Date:02/01/2018
Subject Code: Management Information System
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Marks
Q.1 Define the following terms:
Hacking
Cloud computing
Information quality
Internet of things
Expert systems
Business Intelligence
commerce
14
Q.2 What are information system? What are their managerial, technological
and organizational dimensions?
07
Explain in detail how to information systems help in implementing
different strategies for gaining competitive advantage.
07
OR
Describe how information systems have changed the way businesses
operate and deliver their product and services.
07
Q.3 Describe the characteristics of Management Information systems
and explain how they differ from a Transaction Processing System
and Decision Support System (DSS).
07
What are knowledge management system? Explain the tools used by
them.
07
OR
Q.3 What are functional systems? Explain in detail a functional system and
the processes that it supports with suitable example.
07
Data and information resources are becoming the most important assets
of organizations. Explain the important tools and technologies that
should be adopted by organizations in safeguarding these resources.
07
Q.4 What are Supply chain Management systems? How do they
help in coordinating planning, production and logistics with suppliers?
07
What are the managerial challenges of using information system? 07
OR
Q.4 What are CRM applications? Why are they gaining popularity in
current day businesses? Explain in detail how they add value to a firms
business.
07
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Information technology plays a very important role in the management
and effectiveness of current day digital firms. Elaborate.
07
Q.5
Data Security Breach at Marriott
A spokesperson from Marriott International informed recently that the private
information of up to 500 million guests may have been accessed as part of a
breach of its Starwood guest reservation database, potentially one of the
largest breaches of consumer data ever. The world's largest hotel chain said it
first received an alert in September from an internal security tool of an
attempt to access the database. As part of an investigation, the company
discovered there had been unauthorized access since 2014 and that an
"unauthorized party" had copied and encrypted information.
Marriott said it determined on Nov. 19 that the information was from its
Starwood database. "The company has not finished identifying duplicate
information in the database, but believes it contains information on up to
approximately 500 million guests who made a reservation at a Starwood
property," the company said in a statement.
For about 327 million of the guests, it added, the information includes some
combination of a name, mailing address, phone number, email address,
passport number, Starwood Preferred Guest account information, date of
birth, gender, arrival and departure information, reservation date, and
communication preferences.
There are some customers who may have also had their credit card
information taken. While that data would have been encrypted, Marriott said
it can't rule out the information may have been decoded.
Marriott said it had taken steps to address the breach and is working with
authorities. The company said that the "unauthorized party" was able to copy
and encrypt some information within its system "and took steps toward
removing it," but did not detail how much data had actually been removed.
Personal information exposed in data breaches can often make its way to the
black market, where it can be purchased and used to execute a variety of
attacks on individuals including identity theft and targeted email phishing
schemes. The company bought Starwood hotels included Four Points,
Sheraton, W Hotels and Westin.
In light of the above information, data privacy and security have become
important concern for businesses. A local business association has organised
an awareness workshop and you have been contacted to conduct the
workshop. As the head of Digital Data Consultants you are required
to guide the participants to answer the following questions:
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a. What is information security? Using examples from case, explain what
are the possible sources of threat to information security?
b. Elaborate measures that should be adopted by Marriott for information
security.
OR
a. Explain what different line of defence of information security should
have been adopted by Mariott to secure their data?
b. What technologies of authorization and prevention should be adopted
immediately by Marriott to ensure security of data?