Exam Details
| Subject | healthcare and hospital management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | December, 2018 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 3 EXAMINATION WINTER 2018
Subject Code: 3539285 Date:06/12/2018
Subject Name: Healthcare and Hospital Management
Time: 10.30AM to 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q1. Short answer questions 14
Euthanasia
Epidemiology
Artificial Intelligence in healthcare
Tele-medicine
Medical Transcription
Robotics in healthcare
PPP Model of healthcare
Q2. What are the characteristics of healthcare system in India? Explain the issues and
challenges faced by Indian healthcare industry? 7
Explain the historical background of healthcare industry in India? Throw some light
on the current state of healthcare in India? 7
OR
How hospitals are classified in India? What are the roles played by hospitals in
healthcare industry? 7
Q3.(a) Explain the role of NGOs in healthcare industry? 7
What is hospital management? Explain each function of hospital management in
detail? 7
OR
What is healthcare insurance? Also explain the medical laws as applicable to
healthcare sector? 7
What is the status of infrastructure in healthcare in India? What is mode of healthcare
delivery services in India? 7
2
Q4 What is medical ethics? State the importance of medical ethics in healthcare? 7
Explain the importance of service quality and accreditations in healthcare? Describe in
respect to NABH and Six Sigma? 7
OR
Explain the modern methods of healthcare marketing? 7
Describe the marketing communication mix for healthcare industry? 7
Q5. Case Study 14
Operational Improvement and Increased Patient Satisfaction at an Urgent Care Centre
A high volume urgent care clinic was experiencing a variety of challenges related to key
metrics as well as patient and staff satisfaction. The clinic had 16 bed treatment spaces and was
open 7 days a week, 364 days a year. The patient population included a wide range of acuities
and variety of diagnostic testing and procedures.
Acute Care Solutions, an consultant firm engaged to understand the root causes of their
challenges and identify recommendations for improvement. Through direct observations and
data collection and analyses, the team identified the following key factors:
Considerable variability in staff scheduling, patient flow management and
staff/provider workflow
No system to track patient flow metrics
Site closing early based on provider workload
Staff unaware of patient physical location, as patients were sent to the laboratory for
blood and urine specimen collection
Length of Stay over 2 hours
Analyse the case with respect to hospital management functions? 7
Suggest the measures for operational improvement and patient satisfaction? 7
OR
Infrastructure management is important in hospital management? 7
"Hospital administration is not a one man task" explain it with reference to case? 7
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 3 EXAMINATION WINTER 2018
Subject Code: 3539285 Date:06/12/2018
Subject Name: Healthcare and Hospital Management
Time: 10.30AM to 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q1. Short answer questions 14
Euthanasia
Epidemiology
Artificial Intelligence in healthcare
Tele-medicine
Medical Transcription
Robotics in healthcare
PPP Model of healthcare
Q2. What are the characteristics of healthcare system in India? Explain the issues and
challenges faced by Indian healthcare industry? 7
Explain the historical background of healthcare industry in India? Throw some light
on the current state of healthcare in India? 7
OR
How hospitals are classified in India? What are the roles played by hospitals in
healthcare industry? 7
Q3.(a) Explain the role of NGOs in healthcare industry? 7
What is hospital management? Explain each function of hospital management in
detail? 7
OR
What is healthcare insurance? Also explain the medical laws as applicable to
healthcare sector? 7
What is the status of infrastructure in healthcare in India? What is mode of healthcare
delivery services in India? 7
2
Q4 What is medical ethics? State the importance of medical ethics in healthcare? 7
Explain the importance of service quality and accreditations in healthcare? Describe in
respect to NABH and Six Sigma? 7
OR
Explain the modern methods of healthcare marketing? 7
Describe the marketing communication mix for healthcare industry? 7
Q5. Case Study 14
Operational Improvement and Increased Patient Satisfaction at an Urgent Care Centre
A high volume urgent care clinic was experiencing a variety of challenges related to key
metrics as well as patient and staff satisfaction. The clinic had 16 bed treatment spaces and was
open 7 days a week, 364 days a year. The patient population included a wide range of acuities
and variety of diagnostic testing and procedures.
Acute Care Solutions, an consultant firm engaged to understand the root causes of their
challenges and identify recommendations for improvement. Through direct observations and
data collection and analyses, the team identified the following key factors:
Considerable variability in staff scheduling, patient flow management and
staff/provider workflow
No system to track patient flow metrics
Site closing early based on provider workload
Staff unaware of patient physical location, as patients were sent to the laboratory for
blood and urine specimen collection
Length of Stay over 2 hours
Analyse the case with respect to hospital management functions? 7
Suggest the measures for operational improvement and patient satisfaction? 7
OR
Infrastructure management is important in hospital management? 7
"Hospital administration is not a one man task" explain it with reference to case? 7
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