FACULTY OF PHARMACY
B. Pharmacy 4/4 I Semester (Supplementary) Examination, April 2016
Subject Pharmaceutical Business Management
Time 3 hours Max. Marks 70
Note: Answer all questions. All questions carry equal marks.
1 What are the challenges in management of information and explain principles
of the information management systems for different levels of management. 14
OR
Explain the procedure involved in environment management systems as per
ISO 19000. 14
2 Describe the factors influencing for selection of plant layout. 6
Draw and explain the layout of tablet production area. 8
OR
Write good manufacturing practices pertaining to equipment and
documentation in pharmaceutical unit. 14
3 Describe the concept of economic order quantity and ABC analysis. 14
OR
Explain the stock accounting procedures and records pertaining to stores. 14
4 Differentiate between recruitment and selection. 6
Explain appointment and transfer procedures for sustainability of
pharmaceutical business. 8
OR
Describe different job evaluation methods and mention their benefits and
drawbacks. 14
5 Write about the sales promotion objectives and policies in pharmaceutical
business. 6
Explain various sales promotion techniques for pharmaceutical products. 8
OR
Differentiate between branded and genetic product. 4
Explain the factors to be considered for product development and
differentiation in pharmaceutical sector. 10