Exam Details
| Subject | advertising and brand management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Vardhaman College Of Engineering | |
| Position | ||
| Exam Date | April, 2017 | |
| City, State | telangana, hyderabad |
Question Paper
(AUTONOMOUS)
MBA IV Semester End Semester Regular Examinations, April/May 2017
(Regulations: VCE-R15)
ADVERTISING AND BRAND MANAGEMENT
(Master of Business Administration)
Date: 05 May, 2017 FN
Time: 3 hours
Max Marks: 70
Answer any Five Questions.
All Questions carries equal marks.
1.
Discuss the role of integrated marketing communications in creating a brand image. How do media contribute to the development of these images in the competitive growing scenario?
14M
2.
Briefly explain Psychological factors affecting consumer behavior.
14M
3.
Explain various methods used in setting advertising budget.
7M
What are the factors influencing advertising budget?
7M
4.
The growth of Facebook has had a major impact on the way advertisers attempt to reach their customers. Discuss how Facebook has changed the media environment with relevant examples.
14M
5.
Discuss how Do Not Disturb Call Registry developed by the TRAI is impacting the direct marketing.
14M
6.
What are the advantages of mobile advertising?
7M
What are the different forms of internet advertising?
7M
7.
Define "deception" in the context of advertising. And discuss the social and ethical criticisms of advertising.
14M
8.
What ethics should be followed during advertising? Why companies should consider children advertising with special care?
14M
MBA IV Semester End Semester Regular Examinations, April/May 2017
(Regulations: VCE-R15)
ADVERTISING AND BRAND MANAGEMENT
(Master of Business Administration)
Date: 05 May, 2017 FN
Time: 3 hours
Max Marks: 70
Answer any Five Questions.
All Questions carries equal marks.
1.
Discuss the role of integrated marketing communications in creating a brand image. How do media contribute to the development of these images in the competitive growing scenario?
14M
2.
Briefly explain Psychological factors affecting consumer behavior.
14M
3.
Explain various methods used in setting advertising budget.
7M
What are the factors influencing advertising budget?
7M
4.
The growth of Facebook has had a major impact on the way advertisers attempt to reach their customers. Discuss how Facebook has changed the media environment with relevant examples.
14M
5.
Discuss how Do Not Disturb Call Registry developed by the TRAI is impacting the direct marketing.
14M
6.
What are the advantages of mobile advertising?
7M
What are the different forms of internet advertising?
7M
7.
Define "deception" in the context of advertising. And discuss the social and ethical criticisms of advertising.
14M
8.
What ethics should be followed during advertising? Why companies should consider children advertising with special care?
14M
Other Question Papers
Subjects
- advertising and brand management
- banking and insurance
- business communication lab
- business environment
- business intelligence
- business law & regulations
- compensation and reward management
- consumer behavior and customer relationship management
- cost and management accounting
- data mining and data warehousing
- decision support system
- e – commerce
- enterprise resource management
- entrepreneurship
- financial accounting and analysis
- financial institutions and markets
- financial management
- ground improvement techniques
- human resource management
- industrial relations
- industry analysis and report presentation
- information systems, control and audit
- integrated marketing communications
- international business
- international financial management
- international marketing
- it for managers
- management fundamentals
- management information system
- management of change
- management of industrial relations
- managerial economics
- marketing management
- organizational behavior
- performance management
- personal effectiveness – seminar
- production and operations management
- quantitative analysis for business decisions
- recruitment and selection
- research methodology & statistical analysis
- retail management
- sales and distribution management
- security analysis and portfolio management
- service marketing management
- strategic human resource management
- strategic investment and finance decision
- strategic management
- training and development