(Pages 1506
P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :………………….
Fifth Semester Career Related B.A. Degree Examination, November 2016
First Degree Programme under CBCSS
Core Course VIII: (Journalism, Mass Communication Video Production)
AUJC542: Mass Media Management
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL the following, each in about one two words or in one two sentences.
1. The motto of Doordarshan is
2. Media materials that are placed inside magazines or direct mail letters are referred to as
3. used to influence the way an organization is perceived by various groups of stakeholders
4. Who authored the book Indian Press from Profession to Industry
5. The first broadcast of the radio play "War of the Worlds" created panic among listeners in New Jersey, USA in 1938. Who produced this play
6. IPR means
7. Which I&B Minister banned the musical instrument Harmonium from AIR'S music programmes
8. "Satyajit Ray: The Inner Eye" is written by
9. Name the first private Malayalam television channel.
10. Who is the chairman of Prasarbharati Board
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, each in a paragraph not less than 60 words.
11. Centralization
12. Horizontal communication.
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13. SITE
14. Cross media ownership.
15. Event management.
16. Decision making.
17. Convergence of the media.
18. "Many voices, One world".
19. Community Radio.
20. PIB
21. Organizational behavior management .
22. Why is planning so important in management
2 16 Marks)
SECTION C
Short essay type Answer any SIX questions, each not less than 120 words.
23. What is PB Act
24. Write a short note on Audit Bureau of Circulation (ABC).
25. Explain the role of Human Resource Department in a media house.
26. What is annual report
27. Kuldip Nayar Committee.
28. Write a short note on "Mathrubhoomi".
29. Write a short note on the first Press Commission of India.
30. What is Chain Ownership
31. Explain S.W.O.T analysis.
4 24 Marks)
SECTION D
Long essay type Answer any TWO questions, each not less than 300 words.
32. What is Media Management What are the vital steps in effective media management
33. Explain the importance of "Brand Building" for a newspaper organisation.
34. Cross media ownership is a threat to vibrant democracy. Analyse.
35. What are the three major departments of a radio station Briefly explain their functions.
15 30 Marks)