Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Gondwana University | |
| Position | ||
| Exam Date | 2018 | |
| City, State | maharashtra, gadchiroli |
Question Paper
GUG/W/18/10737 1
Master of Business Administration (CBCS and Old Pattern) Fourth Semester Old+CBCS
MBA244F Paper-PCB4EF3 International Marketing
(International Business Management)
P. Pages 1 GUG/W/18/10737
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
Define concept and feature of globalisation and Internation Business.
14
2.
Explain Internation Marketing with relevance of Marketing Mix in International Marketing.
14
3.
Why is it important for an Internation Marketer to study culture What are the techniques available for understanding cultural analysis
14
4.
Write in detail note on product adaption Vs. Product standardization.
14
5.
How would you go about selecting a few possible markets. Internationally for auto components
14
6.
"Operating in International Market is much more complex than marketing domestically.
14
7.
What is Multinational corporations Explain marketing strategies of multinational corporation.
14
8.
Explain the methods of Mergers Acquisitions of International company for Global expansion.
14
9.
Describe the components of International advertising strategy.
14
10.
Write short notes any two.
14
Proforma Invoice.
Commercial Invoice.
Explain FOB.
Target Markets.
*2897*
Master of Business Administration (CBCS and Old Pattern) Fourth Semester Old+CBCS
MBA244F Paper-PCB4EF3 International Marketing
(International Business Management)
P. Pages 1 GUG/W/18/10737
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
Define concept and feature of globalisation and Internation Business.
14
2.
Explain Internation Marketing with relevance of Marketing Mix in International Marketing.
14
3.
Why is it important for an Internation Marketer to study culture What are the techniques available for understanding cultural analysis
14
4.
Write in detail note on product adaption Vs. Product standardization.
14
5.
How would you go about selecting a few possible markets. Internationally for auto components
14
6.
"Operating in International Market is much more complex than marketing domestically.
14
7.
What is Multinational corporations Explain marketing strategies of multinational corporation.
14
8.
Explain the methods of Mergers Acquisitions of International company for Global expansion.
14
9.
Describe the components of International advertising strategy.
14
10.
Write short notes any two.
14
Proforma Invoice.
Commercial Invoice.
Explain FOB.
Target Markets.
*2897*
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- advanced marketing techniques
- agro-input management
- applifd oferations research
- bank financial management
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- basics of financial accounting for bankers
- business ethics & corporate governance
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- found. course in hrm
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- health communication: development and dissemination systems
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- india’s foreign trade policy &international economic organizations
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