PGDTH-04
June Examination 2016
PGDTHM Examination
Marketing Management
Paper PGDTH-04
Time 3 Hours Max. Marks 100
Section A 10 × 2 20
(Very Short Answer Questions)
Note: Answer all questions within limit of 30 words each.
Define the following concepts:
Nature of marketing
Marketing environment
Consumer behaviour
Product innovations
Product mix
Physical distribution
Publicity
(viii) Marketing strategy
Personal selling
Advertising
280
PGDTH-04 100 2 (P.T.O.)
PGDTH-04 100 2
280
Section B 4 × 10 40
(Short Answer Questions)
Note: Answer any four questions within a limit of 200 words
each.
Illustrate the significance of marketing.
Examine the determinants of marketing environment.
Examine significance of consumer behaviour.
Discuss various marketing innovations.
Examine the determinants of packaging.
Discuss important aids of sales promotion.
Discuss the components of information system.
Why is industrial marketing necessary.
Section C 2 × 20 40
(Long Answer Questions)
Note: Answer any two questions within a limit of 500 words
each.
10) Discuss the process of formulation of marketing strategy.
11) Examine various methods of advertising.
12) Describe various forms of branding and their determinants.
13) Devise various strategies for life cycle of a product.