Exam Details
| Subject | marketing management introduction to marketing management | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | Shreemati Nathibai Damodar Thackersey Womens University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | maharashtra, mumbai |
Question Paper
Page 1 of 1
Day Date
Semester
Subject Name
Time
Code
marks
Wednesday 25/04/2018
II (Fresh/ Repeater
Marketing Management Introduction to Marketing Management
11.00 AM To 02.00 PM
210201
100
Instructions: Attempt any Five questions.
Q.1
Discuss online Marketing, its merits demerits.
20
Q.2
Why is a strong distribution network considered to be a backbone of a company? Explain the factors affecting channel choice.
20
Q.3
Explain Product life cycle its strategic implications.
20
Q.4
Discuss the consumer decision making process the steps in it.
20
Q.5
Explain the following concepts in detail- B2B, B2C C2C
20
Q.6
Why is price considered to be significant? Explain the different of pricing policies.
20
Q.7
Short Notes (any two)
20
Publicity
Labeling
Database marketing.
Day Date
Semester
Subject Name
Time
Code
marks
Wednesday 25/04/2018
II (Fresh/ Repeater
Marketing Management Introduction to Marketing Management
11.00 AM To 02.00 PM
210201
100
Instructions: Attempt any Five questions.
Q.1
Discuss online Marketing, its merits demerits.
20
Q.2
Why is a strong distribution network considered to be a backbone of a company? Explain the factors affecting channel choice.
20
Q.3
Explain Product life cycle its strategic implications.
20
Q.4
Discuss the consumer decision making process the steps in it.
20
Q.5
Explain the following concepts in detail- B2B, B2C C2C
20
Q.6
Why is price considered to be significant? Explain the different of pricing policies.
20
Q.7
Short Notes (any two)
20
Publicity
Labeling
Database marketing.
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