Exam Details
| Subject | introduction_to_marketing_management | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | Shreemati Nathibai Damodar Thackersey Womens University | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | maharashtra, mumbai |
Question Paper
Code 210201-Introduction to Marketing Management (M.Com. Sem-II-April 2017-R/F (Centre for distance education)- Marks 100
Q.1 Discuss the Marketing concept its evolution.
Q.2 Why is Green Marketing here to stay? Discuss Green Marketing in detail.
Q.3 Discuss the following concept under promotion mix Publicity, Public Relations
Sales Promotion.
Q.4 Why should price be decided after a lot of consideration? Explain the different
pricing policies.
Q.5 Explain the concept of Guerrilla Marketing its features.
Q.6 Why should logistics Management of a company be foolproof? Explain the
factors affecting channel choice.
Q.7 Short notes (Any two)
a. Product Life Cycle
b. Advertising
c. Marketing Mix
Instructions Answer any Five questions.
Q.1 Discuss the Marketing concept its evolution.
Q.2 Why is Green Marketing here to stay? Discuss Green Marketing in detail.
Q.3 Discuss the following concept under promotion mix Publicity, Public Relations
Sales Promotion.
Q.4 Why should price be decided after a lot of consideration? Explain the different
pricing policies.
Q.5 Explain the concept of Guerrilla Marketing its features.
Q.6 Why should logistics Management of a company be foolproof? Explain the
factors affecting channel choice.
Q.7 Short notes (Any two)
a. Product Life Cycle
b. Advertising
c. Marketing Mix
Instructions Answer any Five questions.
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