Exam Details
| Subject | strategic marketing management | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6611- STRATEGIC MARKETING MANAGEMENT
Date: 17-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART- A
Answer ALL Questions: (10 X 2 20)
Explain the following terms/concepts:
1. Strategic Planning.
2. Strategic Business Unit.
3. Harvesting Strategy
4. Fortress Strategy.
5. Marketing Information System.
6. Strategy Implementation.
7. Strategic Choice.
8. Marketing Audit.
9. Strategy Evaluation.
10. Competitive Advantage.
PART- B
Answer any FOUR Questions: X 10= 40)
11. What is meant by Strategic Marketing Planning? What are the steps involved in Strategic Marketing planning? Discuss.
12. Explain the corporate development strategy for future development.
13. What are the different types of Marketing Research? Explain.
14. List out the objectives of new product and market development.
15. How do you determine the different share growth strategies for followers?
16. Explain strategic issues in mature and declining markets
17. Explain the different types of Marketing Audits.
PART- C
Answer any TWO Questions: (2X 20= 40)
18. Discuss the recent developments affecting the Strategic Role of Marketing.
19. Discuss the various determinants of product quality and services in differentiating marketing offers.
20. Discuss the factors favoring alternative marketing strategies for new product pioneers.
21. Explain in detail the various stages in Contingency Planning Process.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6611- STRATEGIC MARKETING MANAGEMENT
Date: 17-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART- A
Answer ALL Questions: (10 X 2 20)
Explain the following terms/concepts:
1. Strategic Planning.
2. Strategic Business Unit.
3. Harvesting Strategy
4. Fortress Strategy.
5. Marketing Information System.
6. Strategy Implementation.
7. Strategic Choice.
8. Marketing Audit.
9. Strategy Evaluation.
10. Competitive Advantage.
PART- B
Answer any FOUR Questions: X 10= 40)
11. What is meant by Strategic Marketing Planning? What are the steps involved in Strategic Marketing planning? Discuss.
12. Explain the corporate development strategy for future development.
13. What are the different types of Marketing Research? Explain.
14. List out the objectives of new product and market development.
15. How do you determine the different share growth strategies for followers?
16. Explain strategic issues in mature and declining markets
17. Explain the different types of Marketing Audits.
PART- C
Answer any TWO Questions: (2X 20= 40)
18. Discuss the recent developments affecting the Strategic Role of Marketing.
19. Discuss the various determinants of product quality and services in differentiating marketing offers.
20. Discuss the factors favoring alternative marketing strategies for new product pioneers.
21. Explain in detail the various stages in Contingency Planning Process.
Other Question Papers
Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management