Exam Details
| Subject | creative advertising | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6600- CREATIVE ADVERTISING
Date: 19-04-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
PART A
ANSWER ALL THE QUESTIONS (10X2=20)
1. Define the term 'Advertising'.
2. What is direct marketing?
3. Explain the term 'Publicity'.
4. What is consumer behaviour?
5. What is copy writing?
6. What is a slogan?
7. What is lay out?
8. Explain Consumer Jury Test.
9. Write short note on DTP.
10. Who is a sponsor?
PART B
ANSWER ANY FOUR QUESTIONS (4X10=40)
11. State and explain the specific objectives of advertising.
12. What are the different steps involved in developing effective communication? Explain
13. State the different types of perceived risk in consumer perception.
14. Explain the various levels of consumer decision making.
15. Discuss the process of communication.
16. What are the steps involved in preparation of advertisement copy layout?
17. What are the elements of communication process?
PART C
ANSWER ANY TWO QUESTIONS (2X20=40)
18. Discuss in detail the various functions of advertising.
19. Describe the characteristics of advertising.
20. Explain the various classification of advertising layout.
21. Explain in detail the different 'values' incorporated in a good copy of press advertisement.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6600- CREATIVE ADVERTISING
Date: 19-04-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
PART A
ANSWER ALL THE QUESTIONS (10X2=20)
1. Define the term 'Advertising'.
2. What is direct marketing?
3. Explain the term 'Publicity'.
4. What is consumer behaviour?
5. What is copy writing?
6. What is a slogan?
7. What is lay out?
8. Explain Consumer Jury Test.
9. Write short note on DTP.
10. Who is a sponsor?
PART B
ANSWER ANY FOUR QUESTIONS (4X10=40)
11. State and explain the specific objectives of advertising.
12. What are the different steps involved in developing effective communication? Explain
13. State the different types of perceived risk in consumer perception.
14. Explain the various levels of consumer decision making.
15. Discuss the process of communication.
16. What are the steps involved in preparation of advertisement copy layout?
17. What are the elements of communication process?
PART C
ANSWER ANY TWO QUESTIONS (2X20=40)
18. Discuss in detail the various functions of advertising.
19. Describe the characteristics of advertising.
20. Explain the various classification of advertising layout.
21. Explain in detail the different 'values' incorporated in a good copy of press advertisement.
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Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management