Exam Details
| Subject | principles of marketing | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
FIFTH SEMESTER APRIL 2018
CO 5505- PRINCIPLES OF MARKETING
Date: 30-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
SECTION-A(10*2=20MARKS)
ANSWER ALL QUESTIONS
1. Define 'Marketing'.
2. What is 'Marketing
3. Mention a few examples of consumer products.
4. What is meant by Targeting?
5. What is Product Life Cycle?
6. Define Pricing.
7. What is Event Management?
8. What is 'Channel Behaviour'?
9. Define 'Marketing Ethics'.
10. What is 'Search Engine Management'?
SECTION-B(4*10=40MARKS)
ANSWER ANY FOUR QUESTIONS
11. What are the various factors determining Market mix?
12. Explain the different Marketing Management orientations.
13. Explain the various bases for Segmenting Markets.
14. What are the features of a good brand?
15. What are the various types of Channels of Distribution?
16. Comment on the steps in developing an effective marketing communication?
17. Explain the various kinds of Media.
SECTION-C(2*20=40MARKS)
ANSWER ANY TWO QUESTIONS
18. Write a detailed note on 'Marketing Information system'. Describe using example.
19. What is product positioning? Describe the various positioning strategies.How can it be planned.
20. Describe the different kinds of pricing.
21. Explain some 'Recent trends in Marketing' in detail.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
FIFTH SEMESTER APRIL 2018
CO 5505- PRINCIPLES OF MARKETING
Date: 30-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
SECTION-A(10*2=20MARKS)
ANSWER ALL QUESTIONS
1. Define 'Marketing'.
2. What is 'Marketing
3. Mention a few examples of consumer products.
4. What is meant by Targeting?
5. What is Product Life Cycle?
6. Define Pricing.
7. What is Event Management?
8. What is 'Channel Behaviour'?
9. Define 'Marketing Ethics'.
10. What is 'Search Engine Management'?
SECTION-B(4*10=40MARKS)
ANSWER ANY FOUR QUESTIONS
11. What are the various factors determining Market mix?
12. Explain the different Marketing Management orientations.
13. Explain the various bases for Segmenting Markets.
14. What are the features of a good brand?
15. What are the various types of Channels of Distribution?
16. Comment on the steps in developing an effective marketing communication?
17. Explain the various kinds of Media.
SECTION-C(2*20=40MARKS)
ANSWER ANY TWO QUESTIONS
18. Write a detailed note on 'Marketing Information system'. Describe using example.
19. What is product positioning? Describe the various positioning strategies.How can it be planned.
20. Describe the different kinds of pricing.
21. Explain some 'Recent trends in Marketing' in detail.
Other Question Papers
Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management