Exam Details
| Subject | retail marketing | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
U.G.DEGREE EXAMINATION ECO.,B.COM.CORP.,VIS.COM., COMP.APP.
FOURTHSEMESTER APRIL 2018
CO 4210- RETAIL MARKETING
Date: 02-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART A
ANSWER ALL THE QUESTIONS: (10X2=20)
1. Write the meaning of the term "Retailing Marketing".
2. What is meant by repositioning?
3. What is B2B marketing?
4. Mention any four advantages of service operations.
5. What is Vehicle Routing?
6. What do you understand by customer relationship management?
7. Write note on "Brand Management".
8. State any two differences between store retailing and non-store retailing.
9. What is Bench marking?
10. What do you mean by "Consumerism"?
PART B
ANSWER ANY FOUR QUESTIONS: (4X10=40)
11. State the role of FDI in retail sector.
12. List out and explain the common barriers of CRM.
13. What are the challenges faced by retail sector? Explain them.
14. Explain the Five Dimensions of service quality.
15. Write short note on: Franchising Direct Marketing
16. Discuss the reason for the growth of retailing in India.
17. What is retail life cycle? Briefly explain its stages with examples.
PART C
ANSWER ANY TWO QUESTIONS: (2X20=40)
18. Discuss the various components of Customer relationship Management.
19. Explain the different types of retail formats.
20. Describe the various channel of retail marketing.
21. Explain the advantages and disadvantages of retailing in India.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
U.G.DEGREE EXAMINATION ECO.,B.COM.CORP.,VIS.COM., COMP.APP.
FOURTHSEMESTER APRIL 2018
CO 4210- RETAIL MARKETING
Date: 02-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART A
ANSWER ALL THE QUESTIONS: (10X2=20)
1. Write the meaning of the term "Retailing Marketing".
2. What is meant by repositioning?
3. What is B2B marketing?
4. Mention any four advantages of service operations.
5. What is Vehicle Routing?
6. What do you understand by customer relationship management?
7. Write note on "Brand Management".
8. State any two differences between store retailing and non-store retailing.
9. What is Bench marking?
10. What do you mean by "Consumerism"?
PART B
ANSWER ANY FOUR QUESTIONS: (4X10=40)
11. State the role of FDI in retail sector.
12. List out and explain the common barriers of CRM.
13. What are the challenges faced by retail sector? Explain them.
14. Explain the Five Dimensions of service quality.
15. Write short note on: Franchising Direct Marketing
16. Discuss the reason for the growth of retailing in India.
17. What is retail life cycle? Briefly explain its stages with examples.
PART C
ANSWER ANY TWO QUESTIONS: (2X20=40)
18. Discuss the various components of Customer relationship Management.
19. Explain the different types of retail formats.
20. Describe the various channel of retail marketing.
21. Explain the advantages and disadvantages of retailing in India.
Other Question Papers
Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management