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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
M.Com.DEGREE EXAMINATION COMMERCE
FIRSTSEMESTER APRIL 2018
17/16PCO1MC05- STRATEGIC MARKETING MANAGEMENT
Date: 02-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART-A
Answer ALL questions (10 x 2 20 Marks)
1. Define 'Marketing Management'.
2. What is market segmentation?
3. Define 'Selling'.
4. Enlist any two differences between business market and consumer market.
5. Elaborate with a suitable example.
6. What do you understand by marketing environment?
7. What is Product Line?
8. Explain the term 'Advertising'.
9. Define 'Retailing'.
10. State any two sales promotional techniques.
PART-B
Answer any FOUR questions x 10 40 Marks)
11. Enumerate the product and services classifications.
12. Explain the major types of store retailers.
13. Elucidate the various factors that contribute to the growing use of packaging.
14. Write an explanatory note on concept.
15. Explain the consumer buying process with examples.
16. State the different kinds of demand with suitable examples.
17. Discuss the various steps involved in developing an effective marketing
communication.
PART-C
Answer any TWO questions x 20 40 Marks)
18. Explain the marketing mix elements in detail.
19. Discuss the various steps involved in setting a pricing policy with examples
20. Analyze the marketing environmental forces that influence the marketer's ability in
sustaining business.
21. Explain the various types of promotional tools available for marketers with
examples.