Exam Details
| Subject | retailing management | |
| Paper | ||
| Exam / Course | m.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
M.Com.DEGREE EXAMINATION COMMERCE
THIRDSEMESTER APRIL 2018
16PCO3MC03- RETAILING MANAGEMENT
Date: 03-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
Part A
Answer All questions (10 x 2
Explain the following terms:
1. Retailer
2. Intertype Competition
3. Hypermarket
4. Internet Channel
5. Retail Target Market
6. Life Style Centre
7. Natural and Artificial Barriers of Retailing
8. Escape Clause
9. Bait Switch Tactics
10. Leader Pricing
Part B
Answer any FOUR questions x 10
11. What are the benefits offered by the stores channel?
12. Bring out the unplanned retail locations with suitable examples.
13. Highlight the merits and demerits of Every Day Low Price (EDLP).
14. Examine the different types of layouts found in retailing format.
15. What are the various types of atmospherics commonly used in India?
16. State the functions of a retailer.
17. Which is your most favourite e-retailer? Why do you like it? Explain.
Part C
Answer any TWO questions x 20
18. Explain the various types of Non-store retailing.
19. Discuss the opportunities available to build sustainable competitive advantage.
20. Enumerate the delivery gap with suitable examples.
21. What are the problems faced by the Indian retail sector? Explain.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
M.Com.DEGREE EXAMINATION COMMERCE
THIRDSEMESTER APRIL 2018
16PCO3MC03- RETAILING MANAGEMENT
Date: 03-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
Part A
Answer All questions (10 x 2
Explain the following terms:
1. Retailer
2. Intertype Competition
3. Hypermarket
4. Internet Channel
5. Retail Target Market
6. Life Style Centre
7. Natural and Artificial Barriers of Retailing
8. Escape Clause
9. Bait Switch Tactics
10. Leader Pricing
Part B
Answer any FOUR questions x 10
11. What are the benefits offered by the stores channel?
12. Bring out the unplanned retail locations with suitable examples.
13. Highlight the merits and demerits of Every Day Low Price (EDLP).
14. Examine the different types of layouts found in retailing format.
15. What are the various types of atmospherics commonly used in India?
16. State the functions of a retailer.
17. Which is your most favourite e-retailer? Why do you like it? Explain.
Part C
Answer any TWO questions x 20
18. Explain the various types of Non-store retailing.
19. Discuss the opportunities available to build sustainable competitive advantage.
20. Enumerate the delivery gap with suitable examples.
21. What are the problems faced by the Indian retail sector? Explain.
Subjects
- accounting for decisionmaking
- advanced businessstatistics
- advanced corporateaccounting
- bio-products andmarketing
- consumer behaviour
- direct tax planning andmanagement
- e-commerce
- economic and labour laws
- entrepreneurship andsmall business
- financial management
- global finance
- human resourcemanagement
- indian securities market
- indirect tax
- integrated marketingcommunication
- international marketing
- investment management
- life skills training
- logistic and supply chainmanagement
- management accounting
- modern managementpractice
- organisational behaviour
- research methodologyand dissertation
- retailing management
- rural marketing
- strategic financialmanagement
- strategic marketingmanagement
- summer trainingprogramme